#Japan #Nagoya #Anniversary Fair #OXO #Angled Measuring Cup

Celebrating 25 Years of Innovation: OXO's Angled Measuring Cup

Starting in 2001, OXO has transformed kitchens across the globe with its game-changing Angled Measuring Cup. This beloved product, which allows users to measure ingredients easily from above, has become a hallmark of OXO's commitment to universal design. In a bid to celebrate this 25-year milestone, OXO’s exclusive distributor in Japan, Y-Yacht Co., Ltd., based in Nagoya, is hosting an Anniversary Fair across its direct-operated stores nationwide.

The Angled Measuring Cup has made cooking simpler and more enjoyable for countless individuals. No longer is it necessary to bend down or lift the cup to eye level for precise measuring. Instead, OXO’s innovative design allows users to view the measurements from above, significantly enhancing the cooking experience. With markings in both milliliters and cups, it is crafted to ensure longevity, featuring a robust structure that prevents ink from fading over time. Importantly, it incorporates 50% recycled Tritan, a material known for its clarity and resilience, aligning with today’s sustainability values.

As part of the Anniversary Fair, several exciting promotions await customers who visit Y-Yacht stores.

Special Promotions 🎉

1. Free Mini Angled Measuring Cup

Customers who spend over 5,000 yen (tax excluded) at the participating stores will receive a complimentary Mini Angled Measuring Cup. This handy tool, perfect for measuring small quantities and stylish enough to serve dressing directly on the table, underscores the cup’s versatility.

Please note that the giveaway is available while supplies last.

2. The Angled Measuring Cup Tower

Adding to the celebratory atmosphere, a unique display known as the Angled Measuring Cup Tower will tour various Y-Yacht stores. This amusing and eye-catching installation showcases the iconic measuring cups and will be available for viewing at select locations, allowing fans to experience the playful spirit of OXO firsthand.

Tower Display Schedule:

• - Shinsaibashi Store: July 13 - July 26
• - Takatsuki Store: July 15 - July 28
• - Fukuoka Store: July 17 - July 23

This fair isn’t merely an event; it is a heartfelt expression of gratitude for 25 years filled with cooking, fun, and engaging moments — a chance to look back and appreciate how far OXO has come.

About OXO

Founded in 1990 in New York City, OXO began with a questioning spirit. Founder Sam Farber sought to create tools that could ease the challenges of everyday cooking, inspired by his wife’s difficulties stemming from arthritis. OXO's commitment to usability transcends demographics, offering practical yet innovative kitchenware designed for all — regardless of age, ability, or preference.

With over 1,000 products sold in more than 90 countries, OXO has seamlessly integrated thoughtful design into the daily lives of people around the world. Their New York headquarters features a wall dedicated to single gloves, serving as a constant reminder of their mission: to create products that can be used comfortably by anyone.

Through Y-Yacht Co., Ltd., OXO continues to provide high-quality kitchen and dining solutions, offering a distinctive lifestyle since 1949. Their diverse offerings comprise wholesale, product development, gifting solutions, retail operations, and logistics — all focused on enriching kitchen and dining experiences for customers nationwide.

By celebrating the anniversary of the Angled Measuring Cup with exciting promotions, OXO honors its heritage of innovation while looking forward to a future filled with more user-friendly solutions for kitchens everywhere.