NAVICUS Introduces Free Social Media Manual for Municipalities, Focusing on Disaster Response

NAVICUS Launches Free Social Media Manual for Municipalities

Introduction
In a timely initiative, NAVICUS, a company specializing in social media strategy and communication support for businesses and local governments, is set to roll out a new component of its social media manual for municipalities. This new section, which focuses specifically on disaster and emergency responses, will be available for free from February 27, 2026, until March 31, 2026. It’s designed to enhance the capabilities of local governments to communicate effectively during crises, particularly in light of the lessons learned from past disasters.

Background of the Initiative
The tragic events of the Great East Japan Earthquake in 2011 marked a pivotal moment in how local governments approach information dissemination. Since that disaster, there has been a surge in municipalities establishing and operating official social media accounts. These platforms have evolved beyond their original communicative purposes to become crucial information channels during emergencies. However, many municipalities still face practical challenges, such as determining what information to prioritize in the immediate aftermath of a disaster, organizing the roles of various social media platforms like X and LINE, and implementing systems to prevent misinformation and confusion.

As we approach the anniversary of the 3.11 disaster, there is an urgent call for local governments to rethink their strategies for information dissemination during disasters. This is where the newly added manual could play a significant role in ensuring the effective and precise delivery of critical information that is vital for ensuring public safety.

Content of the Disaster and Emergency Response Manual
The manual provides a structured approach to information dissemination from the moment a disaster strikes through to the recovery phase. It includes practical insights such as:

- Fundamental principles for initial response
- Definitions of what roles X and LINE should play during a crisis
- A chronological flow of essential communications
- Guidelines for the first report immediately after an emergency occurs
- Updates that provide situational clarity
- Notifications that urge residents to take specific actions
- Information regarding recovery efforts as normal operations resume

Moreover, the manual incorporates a checklist of posts that should be avoided during crises and outlines preparations that should be made in advance (including structure, templates, and inter-agency coordination). There are also Excel templates for different posting scenarios to aid municipalities in their communications.

Distribution Details
The manual is targeted at municipalities across Japan, specifically departments focused on crisis management and public relations. While the conventional price for this manual is 10,000 yen (excluding tax), the limited-time offer allows municipalities to access it for free until March 31, 2026. Interested parties can apply through a dedicated landing page at NAVICUS's website, with deliveries starting sequentially from March 3, 2026, onwards.

Those who download the manual will receive a request to participate in a feedback survey by April 15, 2026, which will be provided along with the manual.

About the NAVICUS Social Media Manual for Municipalities
Since December 26, 2025, NAVICUS has been providing a comprehensive guide tailored for municipalities seeking to harness social media effectively. It addresses everyday public relations operations and risk management, helping local governments navigate the challenges they face in utilizing social media. The company's efforts in this area underline their commitment to enhancing public communication strategies that can significantly impact crisis management.

About NAVICUS, Inc.
NAVICUS is a communication support company focusing on creating fan engagement through strategic social media design. It caters to a wide range of industries, including consumer business sectors like manufacturing and retail, while also addressing the unique approval processes and organizational structures of large corporations. With a total follower count exceeding 100 million as of May 2025, NAVICUS continues to broaden its support and expertise in social media promotion for municipalities pan-Japan.

For detailed information, visit NAVICUS's official website, or follow their social media accounts on X, Facebook, and note as listed below:

This initiative not only reflects NAVICUS’s dedication to public safety but also underscores the importance of effective communication strategies in times of crisis.