Girls²'s Sakura Ogawa Stars in SAMANTHAVEGA's A/W 2025 Visual Campaign

A Trendy Collaboration: SAMANTHAVEGA's A/W 2025 with Sakura Ogawa

SAMANTHAVEGA, a renowned brand under Samantha Thavasa Japan Limited, has unveiled its visual campaign for the 2025 Autumn/Winter collection, featuring the talented Sakura Ogawa from Girls². This collaboration aims to inspire individuality and confidence among young women, with the tagline: “GIRL, Lady. It’s me.” The brand encourages expressing oneself to the fullest in the moment.

Sakura Ogawa, an artist widely recognized among the Z Generation, brings her flair and dual presence of cuteness and maturity to the forefront in this collection. Her captivating styles encapsulate the unique charm that only SAMANTHAVEGA can offer, blending contemporary trends with a playful spirit. The collection is described as a celebration of modern fashion trends, enabling wearers to embrace both sweet and casual aesthetics.

One of the standout pieces includes a simple ribbon-motif handbag priced at ¥20,900, which complements a delicate white lace dress paired with a jacket, capturing the essence of Korean street fashion. Another highlight is the Eternal Heart Quilted Boston Bag priced at ¥19,800, along with the Heart Quilted Vanity Shoulder Bag available for ¥16,500. These bags are designed with a unique heart-shaped quilting detail, enhancing their individuality and aligning perfectly with current mini bag trends.

Additionally, the Lace-Up Half Moon Bag, priced at ¥16,500, features a chic half-moon silhouette adorned with ribbon lacing, showcasing SAMANTHAVEGA's commitment to distinctive design.

The second visual installment is set to launch in early September, followed by the third in early October, promising a continuous reveal of styles that resonate with their youthful audience. This campaign not only emphasizes the versatility of the collection but also reflects a broader fashion trend where sweet elements can harmoniously coexist with casual wear.

As the season approaches, SAMANTHAVEGA's 2025 Autumn & Winter Collection is positioned to redefine the fashion landscape for young women, encouraging them to explore and express their unique styles.

For more information and to explore the full collection, visit SAMANTHAVEGA's official page.

Company Overview

Samantha Thavasa Japan Limited, founded on March 10, 1994, specializes in designing, manufacturing, and selling bags and jewelry, aiming to blend elegance with functionality. For further details, check their company page.