The New Dash-Infused Curry: A Flavor Revolution with Half the Fat

House Foods Launches Dash-Infused Curry

House Foods Corporation is set to launch its innovative curry product, “Dash-Infused Curry with Spices,” available in both medium hot and spicy variants on February 9, 2026. This exciting new item is characterized by its light texture and aromatic taste and is designed to offer a satisfying flavor while cutting fat content by 50% compared to traditional curry.

Unique Technology for an Unforgettable Taste

The foundation of this curry's rich flavor lies in House Foods' proprietary technology, “Crush Rue.” This unique approach minimizes oil content while retaining the depth and fragrant notes expected in a quality curry. The combination of flavors—achieved by blending dash flavors with various spices—creates an extraordinary and refreshing culinary experience.

Packaging Designed for Convenience

Each package contains three individual pouches that serve two dishes each, making it easier for consumers to prepare the desired amount. The granulated format enhances quick dissolving in hot water, making meal preparation not only faster but also hassle-free. With 84.9g for the medium hot version and 80.3g for the spicy one, the products retail at an open price, with a recommended cost of around 358 yen (exclusive of tax).

Balancing Lightness with Flavor

This latest offering aims to redefine the perception of curry as a heavy meal by introducing a much lighter flavor profile. The ingredients have been thoughtfully chosen to enhance both the taste and the texture. For the medium hot version, the rich sweetness of bonito flakes harmonizes beautifully with spices like cloves and cinnamon, while the spiciness is balanced with the refreshing scent of cardamom and ginger in the spicy version.

Development Journey

The creation of “Dash-Infused Curry” was a collaborative effort to meet evolving consumer expectations. Recognizing that traditional curry can often feel heavy or greasy, House Foods sought to develop a lighter alternative without sacrificing the desired depth of flavors or satisfaction. Through extensive research and development, as well as over 250 iterations, the ideal combination of dash and spice was meticulously refined, ensuring both taste and a delightful mouthfeel could coexist in this innovative product.

Encouraging Culinary Creativity

Alongside the launch, House Foods aims to engage consumers by promoting creative culinary uses for the curry. The brand's website will feature not only standard rice-based recipes but also unique adaptations such as miso soup variations and chilled curry udon, promising to inspire home cooks to explore a new dimension of flavor.

Innovative Marketing Approach

To promote “Dash-Infused Curry”, the company plans a series of marketing campaigns leading up to the launch date. Online teasers and advertisements through their official social media accounts will create excitement and inform potential customers about the flavor enhancements that come from dash and spices. Further marketing elements, including web videos and in-store promotions, will allow a broader audience to experience this modern twist on a beloved dish.

Conclusion

House Foods has succeeded in developing a product that not only caters to health-conscious individuals but also respects the deep-rooted culinary traditions of curry. With “Dash-Infused Curry,” consumers are invited to enjoy unique flavors without any guilt, paving the way for a new era in the curry market. Experience the light yet flavorful taste of curry that feels as good as it tastes, all starting February 9, 2026!