Lemon Gas Partners with Local Mascots for Community Engagement
Lemon Gas Corporation, headquartered in Hiratsuka City, Kanagawa Prefecture, has recently launched an exciting collaboration with Kanagawa's official PR character, Kanagawa Kintaro, and Shonan Bellmare's mascot, King Bell I. This partnership takes place at the Lemon Gas Stadium Hiratsuka, where these beloved characters aim to highlight the attractions of the Kanagawa and Shonan regions through a creative social media campaign.
Background of the Collaboration
This collaboration was inspired by the connection with Kanagawa Kintaro, a character deeply rooted in the local culture. As Lemon Gas has obtained naming rights for the stadium, the initiative seeks to engage the community through social media, showcasing the stadium's unique charm and the collaboration between characters well-versed in regional lore. The event promises a vibrant exchange between these three icons, all representing the beloved Kanagawa area.
The presence of King Bell I, the official mascot of J-League team Shonan Bellmare, adds an extra layer of excitement to the event, bridging the worlds of sports and local culture.
Activities at Lemon Gas Stadium Hiratsuka
On the day of the collaboration, several events took place, utilizing the stadium's atmosphere for various entertaining activities. One of the highlights was a penalty kick showdown, labeled the