Flect Aids Panasonic Electric Works in Developing Construction Customer Database

Flect Supports Panasonic Electric Works in Enhancing Customer Database

Flect, a top cloud integrator based in Tokyo, has recently collaborated with Panasonic Electric Works to develop a Construction Customer Database (CCDB) that centralizes client information across the group. This innovative system utilizes MuleSoft's API integration platform, enabling efficient data sharing between various Customer Relationship Management (CRM) systems implemented across Panasonic Electric Works and its affiliated companies. By fostering better customer engagement, this initiative aims to maximize Customer Lifetime Value (CLV) in the competitive electrical equipment sector.

Panasonic Electric Works operates in a diverse range of spaces that form essential components of modern life, including residential, office, hotel, commercial, and sporting facilities. As part of its strategic objectives, the company focuses on enhancing customer touchpoints to maximize CLV. Historically, a significant challenge faced by the organization was the absence of centralized customer information management, leading to inefficiencies in sales activities.

To overcome this hurdle, Flect and Panasonic Electric Works joined forces to create the CCDB, designed to provide a unified view of customer data. The implementation of MuleSoft, known for its ability to facilitate rapid data integration by making APIs reusable, played a critical role in this development. Flect, drawing on its extensive experience, closely guided Panasonic Electric Works through its first MuleSoft integration, ensuring that the team could effectively understand and utilize the new system.

Benefits of API Integration

The consolidation of customer data has allowed for real-time sharing of information regarding thousands of contractors and projects. As a result, lead times from investigation and proposal to order have been significantly reduced, thereby enhancing sales efficiency. Furthermore, the visibility of information across group companies has opened doors to previously overlooked projects, prompting a new understanding of potential business opportunities based on comprehensive profitability considerations.

As the volume of API calls continues to rise, the flow of information between group entities is becoming increasingly dynamic. Looking ahead, Panasonic Electric Works plans to expand the scope of collaboration within its group, with a dedication to continuous improvement in this area. Flect will persist in supporting Panasonic Electric Works’ goal of boosting customer engagement by fostering a robust CCDB in conjunction with MuleSoft API integration.

About Flect

Founded in August 2005 and located in Hamamatsu Building, Shibaura, Tokyo, Flect is recognized as a leading player in the domain of Digital Transformation (DX) consultancy. The company specializes in shaping new customer experiences through cutting-edge cloud technologies and design, earning high praise for its proficiency in cloud integration services and establishing top-tier partnerships with Salesforce and MuleSoft.

For more information on Flect’s services and its partnership with Panasonic Electric Works, you can visit the official website: Flect Showcase.