#USA #Newark #TWIX® #Ying Yang Twins #Second Screen Staredown

TWIX® Invites Fans to a Unique Game Day Experience

As the world gears up for one of the most anticipated sporting events of the year, TWIX® is adding excitement to the occasion with an innovative digital game called the Second Screen Staredown. This engaging experience not only caters to fans' love for the game but also embraces a modern habit that connects viewers to their devices while they watch live events.

The Concept of Second Screening

In today's world, nearly 80% of fans planning to tune into the Big Game will also be glued to their phones, checking social media, sending texts, and engaging with the online buzz surrounding the game. TWIX® recognizes this trend and has cleverly crafted their Second Screen Staredown to enhance fans' enjoyment by utilizing their smartphones without detracting from the live action.

Game Day Details

The game will commence during the first ad break right after kickoff, continuing through subsequent unique ad breaks. Fans eager to participate can head over to www.TWIX.com and enter the game by simply staring at their phones. The clever use of the phone camera allows the game to track how long players maintain their gaze, increasing their chances to win. This promotion offers a spectacular grand prize — two solid gold bars valued at around $170,000.

A Collaborative Launch with Music Icons

The launch of the Second Screen Staredown is further amplified by a partnership with the dynamic hip-hop duo, Ying Yang Twins. Known for their infectious energy and catchy tunes, they are set to motivate fans to partake in the game throughout the Big Game festivities. The Ying Yang Twins emphasize that their collaboration aims to double the fun, encouraging fans to seize the chance to win big while enjoying the entertainment.

How to Join the Fun

Kicking off a few days before the game, fans looking to prepare can practice their skills on the TWIX® Second Screen Staredown platform, which goes live on February 3rd. The excitement is building as participants gear up to showcase their skills and potentially take home gold just a week later.

For those curious about specific rules and conditions, TWIX® invites fans to explore their site for comprehensive details about the sweepstakes. Additionally, fans can stay updated by following TWIX® across various social media platforms, including Facebook, TikTok, X, and Instagram.

About Mars, Incorporated

TWIX® is proud to be part of Mars, Incorporated, a company renowned for its diverse and quality product portfolio. From beloved confectioneries to comprehensive pet care services, Mars has built a legacy around enriching lives and communities worldwide. Their commitment to responsible and enjoyable business practices makes them a leader in both pet care and the food industries.

With an ever-growing presence and a belief in creating a better tomorrow, Mars, with its 150,000 associates worldwide, continues to make strides in crafting impactful experiences.

Conclusion

This Game Day, fans have a chance to partake in a revolutionary experience courtesy of TWIX®. Not only will they be watching their favorite teams compete, but they will also be able to engage actively, all while seeking the ultimate reward of solid gold bars. Do not miss out on this golden opportunity! Join TWIX®'s Second Screen Staredown this February 9th and make your game day experience unforgettable.