Introducing THE SWEETS: A New Dessert Brand on TikTok Shop!

Shaddy Co. Launches THE SWEETS on TikTok Shop

In an exciting development, Shaddy Co., a leading gift sales company based in Tokyo, has launched its original sweets brand, THE SWEETS, on TikTok Shop as of July 25. This strategic move aims to tap into the growing trend of e-commerce through social media platforms, especially focusing on the younger audience.

TikTok Shop allows users to discover and purchase products seamlessly within the app, thus enhancing the shopping experience. With an aim to broaden the brand's visibility and create new touchpoints for engagement, THE SWEETS takes its first step into this innovative commerce landscape. Future collaborations with popular creators on TikTok are also in the works, promising to further enrich the brand’s offerings and engagement.

About THE SWEETS

THE SWEETS operates under the motto of being "a unique sweets shop," where the joy of both the giver and receiver shines through the delicious treats offered. Since its inception, the brand has engaged customers through numerous pop-up stores primarily in the Tokyo metropolitan area, including iconic locations such as Tokyo Skytree®, Shinagawa Station, and Shin-Yokohama Station. Recently, it has expanded its offerings to include a permanent presence in areas like Kansai International Airport and Sakura Machi Kumamoto, allowing more customers to indulge in these delightful sweets.

You can check out THE SWEETS on TikTok with the username @thesweets_official_.
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About Shaddy Co.

Founded in 1926, Shaddy Co. has established itself as a preeminent company in the formal gift sector. As it approaches its 100th anniversary in 2026, the company operates around 2,200 outlets across Japan, including e-commerce exclusive stores. It has become a core omnichannel retailer within the Laox Group, integrating its own e-commerce site, Shaddy Gift Mall, with other touchpoints.

As pioneers in the catalog gift sector, Shaddy Co. possesses a profound understanding of various life events, cultural gifting customs, and seasonal practices. It offers a wide range of suitable products for celebratory and return gifts, continually leading the gift industry. The company is committed to bringing new value proposals to individual and corporate clients while creating smiles for both givers and receivers as it forges ahead into the next century of its existence.

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