Sinch Earns Recognition as Essential App for HubSpot's Innovations

In the rapidly evolving world of digital communications, Sinch has made a significant stride by being recognized as an Essential App for HubSpot. This accolade is not merely about recognition, but it's about reinforcing the strategic partnership between Sinch and HubSpot, which has evolved into a collaborative effort to enhance customer communication tools.

The announcement, made on April 10, 2025, coincided with the launch of HubSpot's new Custom Channels API. This API provides businesses with the capability to integrate various communication channels from trusted partners like Sinch into HubSpot's Conversations Inbox. This amalgamation of services signifies a significant leap in how businesses can engage with their customers.

Enhancing Customer Communications

Sinch, a pioneer in customer communication through its Digital Customer Communications Cloud, is dedicated to making business interactions smoother and more efficient. As a launch partner for HubSpot's Custom Channels API, Sinch's integration allows companies to manage RCS, SMS, and MMS communications alongside traditional email, chat, and social messaging—all from a unified inbox. This enhancement not only simplifies processes but also brings a new level of personalization to customer interactions.

Chris Thompson, VP of Ecosystems at Sinch, articulated the importance of this development by stating, "It's a testament to our focus on bringing the best communications tools to businesses using HubSpot." The close collaboration between product and partner teams from both companies has resulted in a cohesive environment tailored for today’s business needs, illustrating the fruits of their strategic cooperation.

Unified Communication Solution

The advantages of integrating Sinch's messaging capabilities within HubSpot are manifold. Businesses can now effectively track, manage, and respond to customer communications using text messages directly within HubSpot's Conversations Inbox. This development offers teams a centralized location for all customer interactions, significantly enhancing internal collaboration and responsiveness. The centralized communication model is believed to facilitate a more organized approach to customer engagement, paving the way for improved relationships and business outcomes.

Thompson emphasized the importance of supporting this integration, highlighting that it aids businesses in maintaining oversight of their customer communications. "By supporting this integration, we're helping businesses keep track of their communications for even better customer engagement," he added. The proactive steps taken by Sinch signal a commitment to delivering exceptional messaging experiences that empower businesses on a global scale.

A Shared Vision of Innovation

Sinch's designation as an Essential App encapsulates the long-established relationship between the company and HubSpot, founded on mutual values of customer-first innovation and partnership. This recognition also underscores Sinch's expertise in mobile messaging, highlighting its essential role in enriching the HubSpot ecosystem.

As the digital landscape continues to evolve, this partnership reflects a shared vision of enhancing customer engagement through innovative communication channels. Sinch's commitment to helping businesses foster genuine connections with their clients, directly from platforms they utilize daily, exemplifies the company’s ethos.

For businesses looking to learn more about Sinch's integration with HubSpot, further information can be found on Sinch’s website, particularly in relation to SMS and MMS functionalities. As the integration landscape continues to grow and evolve, so too does the potential for businesses to engage meaningfully with their audiences.

Conclusion

In today's competitive market, the acknowledgment of Sinch as an Essential App for HubSpot marks a vital step in innovating how businesses communicate. As organizations continue to navigate the complexities of customer engagement, tools like Sinch’s offerings will be instrumental in shaping a more connected, responsive, and customer-centric future.