A Comprehensive Overhaul of Partner Marketing Lab by Partner Prop

Introduction

Partner Prop, a leading company specializing in partner marketing and providing Partner Relationship Management (PRM) systems, has undergone a complete renovation of its owned media, 'Partner Marketing Lab.' This platform aims to disseminate the latest domestic and international case studies and practical insights to accelerate the development of partner businesses in Japan and support sustainable growth for companies.

Background of the Renovation

Partner businesses are gaining global attention as a means to break free from reliance on direct sales and expanding market potential. However, a survey conducted by Partner Prop revealed that while approximately 70% of companies in Japan recognize the value of partner business, only 25% are investing to expand it. This is significantly lower compared to 62% in overseas markets. Additionally, the existence of fragmented know-how and its dependence on individual capabilities have resulted in merely scattered initiatives. In light of these challenges, Partner Marketing Lab aims to provide systematic knowledge that can be implemented in practice and assist in the growth of Japanese companies.

Key Features of the Renovation

The revamped 'Partner Marketing Lab' serves as an expert media outlet offering practical insights tailored to those involved in partner marketing and partner sales. The renovation focuses on three main areas:

1. Structured Knowledge Articles Across Five Phases

Partner businesses are broken down into five stages: 'Design,' 'Acquisition,' 'Onboarding,' 'Collaborative Execution,' and 'Evaluation & Expansion.' Each stage will feature necessary KPIs and checklists. By addressing not just theoretical explanations but also common challenges and improvement strategies that arise between stages, practical knowledge that can be readily applied on-site is organized effectively.

2. Interviews with Practitioners and Success Stories

The operation conducted interviews with domestic and international partner managers and executives to share authentic voices from the field. The platform will cover organizational structures and decision-making strategies behind successes, as well as setbacks and improvement measures faced by companies. This will provide readers with real-life examples that they can relate to their own practices.

3. Continuous Publication of Research Reports and Explanations of Overseas Cases

Utilizing surveys and statistical data such as the 'Partner Marketing White Paper 2025,' the lab will continually publish trends in partner business both domestically and internationally. It will delve into initiatives and recent case studies from overseas companies, clarifying challenges and direction for improvements in the Japanese market. Beyond just presenting figures, the site aims to provide valuable insights for program designs that yield results, aiding in investment decisions and strategic planning.

Future Directions

Through these articles and initiatives, 'Partner Marketing Lab' intends to deliver useful information to individuals involved in partner marketing and partner sales. The lab seeks to directly contribute to the advancement of partner businesses in Japanese companies, consistently offering insights that are relevant to practical implementation. More details can be found at Partner Marketing Lab.

About Partner Prop

With the mission of 'Making co-creation the engine of society,' Partner Prop is a startup company that enables updates to partner channels. Leading the PRM (Partner Relationship Management) sector, a rapidly growing market size reaching 38 trillion yen globally, Partner Prop aims to facilitate inter-company co-creation as a representative company in Japan.

Partner Marketing through PRM - PartnerProp

To enable all companies to realize partner marketing, Partner Prop has developed and offers a PRM system called 'PartnerProp.' Traditionally, partner channels, which span between companies, have made visualizing partner activities and creating systems for joint sales promotion challenging. The use of the PRM tool 'PartnerProp' addresses these obstacles, expanding partnerships and ultimately realizing company growth. It is already widely utilized across diverse businesses, from enterprises to startups, and has received leadership ratings in the PRM category on Japan's largest review site, IT Review.

For more information, you can visit the service page here: PartnerProp. Additionally, learn more about 'What is Partner Marketing?' at Partner Marketing.