YY Group Expands Hotel Collaboration with JW Marriott in Thailand

In a strategic move to bolster its presence in the hospitality sector, YY Group Holding Limited (NASDAQ: YYGH), a prominent global player in on-demand workforce solutions, announced a new partnership through its subsidiary, YY Circle Thailand, with JW Marriott. This partnership marks a significant milestone for YY Circle Thailand as it expands its portfolio of esteemed hotel clients and reinforces its growth trajectory within Southeast Asia.

Since YY Circle Thailand became part of YY Group at the beginning of the year, the company has steadily developed a strong list of internationally recognized hotel clients, including major names like Central Group, CP All, Shangri-La, Banyan Tree, Hyatt, and Sheraton. The integration of JW Marriott into their existing roster signifies the company’s escalating reputation as a preferred staffing partner among elite hotel brands.

Under the newly formed agreement, YY Circle Thailand will provide tailored casual staffing services designed to meet the operational needs of JW Marriott's properties in Thailand. This includes comprehensive support across various functions such as guest services, food and beverage, housekeeping, event management, and back-of-house operations. The expectation is that this profitable collaboration will add significantly to YY Circle Thailand’s revenue stream for 2025 and beyond, enhancing the overall growth of YY Group.

Mike Fu, the CEO and Executive Director of YY Group, expressed his enthusiasm about welcoming JW Marriott into their expanding network of high-profile hospitality partners in Thailand. He emphasized the importance of this collaboration, stating, "This relationship showcases the strength of our staffing platform and highlights the value we offer to premier hotels that require unmatched service consistency and workforce flexibility. YY Circle Thailand’s ongoing achievements further solidify YY Group's brand visibility and market influence across Southeast Asia, supporting our vision of sustainable growth and enhancing shareholder value."

Additionally, Jirapat Haetanurak, Co-founder and Country Director of YY Circle Thailand, noted the significance of this partnership as a landmark achievement for their team. He remarked on the trust that distinguished global hospitality brands, like JW Marriott, place in YY Circle Thailand's workforce, capabilities, and innovative, technology-driven staffing solutions.

By leveraging YY Circle Thailand's in-depth local knowledge alongside the vast resources provided by YY Group, both parties are well-positioned to seize further opportunities for expansion within the Thai market. This partnership not only strengthens YY Group's foothold within Thailand’s premium hotel segment but also aligns perfectly with the company’s overarching strategy to grow its workforce solutions business in high-demand service industries.

With the revival of tourism and changing guest expectations, YY Group stands ready to capitalize on the increasing requirement for flexible and reliable staffing services in the region. As the company continues its upward trajectory, both partners share a vision for enhanced excellence in hospitality service delivery, aiming to meet the growing demands of today’s travelers.

About YY Group Holding Limited

YY Group Holding Limited, based in Singapore and traded on Nasdaq (YYGH), offers flexible, scalable workforce solutions and integrated facilities management services across Asia and other global regions. The company is structured around two key areas: on-demand staffing and integrated facility management, serving various industries such as hospitality, logistics, retail, and healthcare. Our proprietary digital solutions and IoT-enabled systems empower clients to efficiently manage labor fluctuations and sustain high-performance environments. YY Group is proud to continue its commitment to delivering operational excellence and creating long-term value for its clients and shareholders.

For more insights about YY Group, you can visit YY Group Holding Limited.