#United States #Los Angeles #Pokitomik #text marketing #iVision Mobile

Pokitomik's Phenomenal Growth with Text Marketing

In 2024, Pokitomik, a rapidly expanding quick service fusion restaurant, saw incredible growth stemming from its innovative text marketing strategies. With its unique blend of Japanese, Hawaiian, and Mexican cuisines, the chain has successfully established itself with 14 locations across Southern California. This year, they have reported a staggering 55% increase in loyalty club membership, contributing over $500,000 in revenue directly to their text marketing efforts.

Arthur Arushunyan, owner of Pokitomik, shared insights into their marketing approach, particularly the highly effective mobile strategies developed in partnership with
iVision Mobile, a Los Angeles-based text marketing provider. He emphasized, "From the many different marketing and promotional tools we use, our text marketing and digital loyalty solution with iVision Mobile continues to be our number one revenue driver for the overall cost." 2024 yielded an impressive return on investment for Pokitomik, with reports of nearly 17 times the initial investment through text messaging alone.

Loyalty Program Revolution

The ease of joining Pokitomik's loyalty program is a significant factor in their burgeoning success. Customers can enroll by entering their name, birthday, and mobile number into a customized digital kiosk during checkout. Once registered, members check in with each visit, accumulating points for every dollar spent. These points are redeemable for discounts and complimentary meals on future visits. Additionally, Pokitomik keeps customers engaged with a steady stream of weekly offers, including exclusive discounts on popular items.

Tuesdays, once considered slow days for business, have transformed since the introduction of the marketing software in 2021. Arushunyan reported that these initiatives have boosted customer traffic, making Tuesdays one of their busiest days.

iVision Mobile's Impact

Omer Samiri, CEO of iVision Mobile, expressed pride in their impact on Pokitomik's growth. Saying, "It is really impressive to see a client experience continued success with our technology." He added that being part of this journey and witnessing significant growth is truly rewarding. The partnership illustrates how targeted mobile marketing can drive substantial results for local businesses and franchises alike.

Pokitomik prides itself on using fresh, wholesome ingredients, aiming to provide a delightful dining experience that caters to sushi lovers looking for something both healthy and affordable. Their commitment to quality has positioned them as a go-to dining option in the region.

For more information about their mouthwatering offerings and marketing initiatives, you can visit Pokitomik's official website.

Conclusion

The remarkable growth of Pokitomik through strategic text marketing exemplifies how innovative practices can significantly enhance business performance. Their collaboration with iVision Mobile showcases a successful model for leveraging technology to create better customer experiences while driving revenue. As more businesses look to digital solutions for their marketing needs, Pokitomik stands as a beacon of success in the highly competitive quick-service restaurant sector.