Unlocking the Power of Research Marketing for Immediate Business Growth!

Unlocking the Power of Research Marketing

On August 21, 2025, from 13:15 to 13:40, Kyo Nishishi, a director at IDEATECH, will be shedding light on the cutting-edge concept of Research Marketing at the conference titled "14 Marketing Strategies That Deliver Results", co-hosted with Rakus’s email marketing service, Haihai Mail. This presentation is set to explore how market and customer insights can be leveraged to generate leads effectively.

As businesses constantly face challenges in acquiring quality leads and maximizing conversion rates, the key to overcoming these obstacles lies in delivering valuable content to customers. Among various content types, data-driven insights, such as research findings and case studies, emerge as the most potent tools. Customers often seek factual information that provides solutions to their problems. Thus, the method of utilizing these factual insights in marketing strategies is what we term as Research Marketing.

At this conference, Kyo Nishishi will provide a detailed examination of this effective marketing approach, paired with practical examples that demonstrate its application. The event promises firsthand insights into a kind of marketing that only leading companies understand: one that emphasizes action over strategy. It’s not just about leading; it’s about executing.

Conference Overview

This event will bring together 14 leading professionals who have consistently delivered results in their respective fields to discuss actionable strategies that accelerate business growth—from lead generation to deal closure and lifetime value enhancement. This is a unique opportunity to explore proven marketing measures that can empower participants to implement changes immediately.

Who Should Attend?

- Individuals feeling limited by their current marketing strategies and in search of fresh, actionable ideas.
- Those seeking practical ideas rather than theoretical strategies that can be immediately implemented.
- Marketing and sales professionals looking to strengthen their collaboration for increased sales and conversion rates.
- Businesses keen to reassess their processes from lead acquisition to maximum LTV, ensuring a comprehensive approach.
- Marketers wanting to identify high-success probability strategies within limited resources.

Event Details

- Name: 14 Marketing Strategies That Deliver Results
- Date: August 21, 2025, from 10:00 to 16:50
- Location: Online via Zoom (access details will be provided upon registration)
- Organizer: Rakus’s Haihai Mail (https://www.hai2mail.jp/)
- Cost: Free (pre-registration required, excuse to industry counterparts)
- Special Offers: All registrants will receive a week's access to a recorded session.

For detailed information and registration, visit: Conference Registration

Speaker Profile

Kyo Nishishi, Director at IDEATECH

Kyo Nishishi joined Net Protections in 2013 and later founded his own company, focusing on supporting foreign enterprises in entering the Japanese market. Since 2020, he has served as a director at IDEATECH, becoming responsible for the launch and promotion of the research data marketing service, Risapi. With an impressive track record of over 3,000 planned projects and collaborations with more than 300 companies in the B2B sector, Kyo integrates PR, marketing, and sales using content to drive revenue growth.

Visit the following for more on Risapi:

Company Overview

Company Name: IDEATECH Inc.
CEO: Tomo Ishikawa
Location: 3F, 2-11-17, Minami Aoyama, Minato-ku, Tokyo 107-0062
Founded: February 2010
Business Focus:

- IDEA Content Services (including Risapi®, Report Marketing, Anniversary Marketing)
- Marketing Strategy Consultation
- Marketing and Design Services
- Sales Services
- PR Strategy Consulting

Website: IDEATECH Official Site