#Japan #Beauty Products #Shinjuku #Willmina #Body Powder

Willmina's New Medicinal Body Powder: A Solution for Aging Odor

As women enter their 40s, concerns about body odor, particularly related to aging, become increasingly prevalent. A recent survey conducted by Willmina revealed that 75% of women in this age group have experienced worries about their own body odor at some point. In response to this growing anxiety, Willmina is excited to announce the launch of their latest product: the "Fragrant Medicinal Body Powder". This innovative body powder, which will be available from June 19, 2025, aims to provide effective odor control while delivering a delightful fragrance of fresh soap.

A Blend of Efficacy and Freshness

The body care market has long favored powder formulations, favored for their simplicity and effectiveness. Recent trends indicate that concerns about sweat and odor have intensified, with many women actively seeking solutions. While traditional odor-fighting products such as deodorants and wet wipes remain popular, the introduction of versatile odor-fighting agents like laundry detergents and fabric softeners shows a shift towards integrating care into everyday life.

Recognizing this evolving landscape, Willmina developed the "Fragrant Medicinal Body Powder" to strike a balance between sweat and odor control and an enjoyable fragrance experience. With a unique formulation that combines medicinal properties for odor prevention with a light, refreshing scent, this body powder stands out as a go-to choice for daily care during warmer seasons.

Product Features

• - Product Name: Fragrant Medicinal Body Powder
• - Price: ¥2,750 (tax included)
• - Volume: 25g
• - Release Date: June 19, 2025
• - Available at: Kagayaku Cosme official store (on platforms such as Amazon, Rakuten, Yahoo! Shopping) and cooperatives.

Key Benefits

1. Efficient Sweat and Odor Control
The body powder includes dual active ingredients that effectively combat underarm and skin odors while addressing sweat. It also features activated charcoal to help support odor management.
- Active Ingredients: Aluminum Chlorohydrate, Zinc Oxide
- Odor Management Component: Medicinal Charcoal

2. Long-Lasting Dryness
Formulated with two types of absorbent powders, the body powder naturally absorbs excess sweat and oil, ensuring a comfortable and dry feel throughout the day. Plant-derived moisturizing elements contribute to skin smoothness.
- Absorbent Powders: Cellulose, anhydrous silicon dioxide
- Moisturizing Ingredients: Birch Extract, Squalane

3. Refreshing Fragrance with Cooling Effect
Infused with the clean scent of freshly laundered towels, appealing to various age groups, this formula also includes menthol for a delightful cooling sensation.
- Cooling Ingredient: L-Menthol

This body powder is free from artificial colors, mineral oils, UV absorbers, parabens, and alcohol, ensuring a gentle, safe experience for all users.

Willmina: A Legacy of Trust

Established in 1984 as a business division of Nittsu Corporation, now Sojitz Corporation, Willmina has become a leading vendor in the cosmetics category of lifestyle cooperatives. The company prides itself on offering safe and reliable products across various categories, including skincare, haircare, oral care, and wellness. With a commitment to promoting well-being and beauty, Willmina aims to empower women to embrace their individuality confidently.

About the Company

Company Name: Willmina Corporation
Headquarters: 4-1 KDX Iidabashi Square, Shinokubo-cho, Shinjuku, Tokyo
President: Shiona Yukimura
Business Focus: Planning and development for cooperatives, wholesale, branding, and OEM services
Website: Willmina Official

Conclusion

With the launch of the "Fragrant Medicinal Body Powder," Willmina is addressing a significant concern for women in their 40s by providing a practical and enjoyable solution to aging odor. As the product becomes available, it promises to enhance daily self-care routines significantly, ensuring every woman can feel fresh and confident.