#Japan #Tokyo #HUNTING WORLD #Sirius #Descente

A New Era for Hunting World: The Omotesando Flagship Store Opening

Hunting World, established in 1965 by adventurer Robert M. Lee (commonly known as Bob Lee), is set to unveil its rebranded flagship store in London's Omotesando area. This grand opening, scheduled for Saturday, June 13, 2026, represents a significant milestone for the brand, as it marks the introduction of a new label, the Silver Tag, alongside a collaborative apparel line with Descente called Hunting World Crafted by Descente.LAB.

The new store is built on the site of the original Japanese location and is set to take on a crucial role in connecting the brand's rich heritage to the future. As part of its launch campaign, the store features promotional visuals starring actor Masaki Kasamatsu, who embodies the spirit of the new direction through an annual concept called "BEYOND, WITH GRACE." This concept reflects an intention to advance into new landscapes while maintaining grace and refinement.

In support of the store's opening, large-scale transit advertising using these campaign visuals will be displayed at Omotesando Station, starting June 8 for a week, to herald the new chapter for Hunting World.

Masaki Kasamatsu: The Face of a New Campaign

Masaki Kasamatsu, born in 1992 in Aichi Prefecture, represents the essence of the brand's evolution as an actor who embodies strength and elegance. He began his acting career in 2013, gaining recognition with his lead role in the film Hana to Uta in 2020. Recent notable works include series such as Kimi to Sekai ga Owaru Hi ni (Hulu), Zenra Kantoku 2 (Netflix), and the international collaboration Tokyo Vice (WOWOW). In 2022, he announced a contract with CAA and established his own agency in 2023. Currently, Kasamatsu plays a pivotal role in the Fuji TV drama Loved One, showcasing his growing presence in both domestic and international productions.

A Legacy of Exploration: Tools Born from Real Experience

The roots of Hunting World are founded on Bob Lee's firsthand exploration in Africa, where he developed distinct tools capable of enduring challenging environments. The brand's dedication to functionality and durability is evident in products like the Butsu Cross and a range of authentic outdoor gear. The flagship store will redefine this historical legacy through a contemporary lens, offering innovative tools designed for exploration in uncharted territories.

Store Design Concept

The new store's spatial design reflects a contrast between authenticity and contemporary style. Featuring wall installations and counters inspired by nature, including rock formations and cave-like shelves, the store invites customer interaction through strong textures and minimalist aesthetics. Retaining elements of the existing structure enriches the renovation, introducing unexpected contrasts. The brand's color palette now embraces an elegant gray tone, evolving into a premium space where heritage and modernity resonate harmoniously.

The New Silver Tag and SIRIUS - A Symbol of Modernity

Under the banner of "HUNTING NEW WORLD," the new Silver Tag label updates the brand’s universe with a modern twist, featuring a refined gray-based logo and color scheme to communicate sophistication.

One standout product is the SIRIUS suitcase, the brand’s first hard-shell offering, engineered with a hexagonal honeycomb structure inspired by traditional Japanese metalworking techniques. This innovative design not only optimizes impact dispersion but also combines functionality with aesthetic appeal. Crafted from lightweight yet highly durable polycarbonate, it offers smooth mobility even on uneven terrains like cobblestones, thanks to its large double casters.

Collaboration with Descente: HUNTING WORLD CRAFTED BY DESCENTE.LAB

The collaboration with Descente, a leader in high-quality outdoor gear, seeks to redefine functional beauty through state-of-the-art materials and production techniques. This partnership aims to create a next-gen standard that does not sway with trends but instead melds craftsmanship with cutting-edge technology, representing the pinnacle of contemporary apparel design. The Omotesando store will feature a full lineup of this collaborative apparel, showcasing a harmonious blend of style and functionality.

Store and Advertising Details

• - Store Name: Hunting World Omotesando Store
• - Opening Date: June 13, 2026
• - Address: 3-8-17 Kita-Aoyama, Minato Ward, Tokyo
• - Business Hours: 11:00 AM - 8:00 PM
• - Phone Number: 03-6450-5572

The grand opening of the Hunting World Omotesando store signals a pivotal shift for the brand, blending the rich traditions of its past with a forward-looking vision that uplifts the spirit of adventure.