Huawei Unveils Innovative Devices and XMAGE Awards 2025 in Dubai Fashion Next Event
Huawei Unveils New Products and XMAGE Awards 2025 in Dubai
On July 10, 2025, Huawei hosted the much-anticipated Fashion Next event in Dubai, where it introduced its latest innovations, the HUAWEI Pura 80 Series and HUAWEI MatePad 11.5. This showcase marked a significant milestone for the brand, revealing not just new devices but also the latest updates to the prestigious XMAGE Awards 2025, a global photography competition that celebrates artistic excellence.
In the past two years, Huawei has solidified its leadership in the Chinese market while experiencing notable growth globally. The brand has continued its tradition of innovation with the introduction of new folding screen technology, superb display capabilities, and stylish wearable devices. Initiatives like GoPaint, Huawei's intuitive digital painting application, emphasize its commitment to connecting cultures through art and technology. By deeply engaging with local communities and expanding its global footprint, Huawei fosters meaningful connections that transcend borders.
According to Zhu Ping, President of Marketing and Sales Services for the Device Business at Huawei, "Huawei is consistently advancing in international markets, from launching flagship devices to maintaining meaningful ties within local communities abroad. We remain true to our founding vision, constantly enhancing scenario-based experiences and technological products for global consumers. Today, we proudly introduced the Pura 80 Series in Dubai, featuring exceptional display capabilities through innovative technology, allowing mobile photography to vividly capture the ideas and emotions of creators."
The highly anticipated Pura 80 flagship series represents Huawei’s much-anticipated return to the global smartphone scene, featuring three distinct models. Originally rebranded in 2024, the Pura series merges cutting-edge design with high-performance mobile technology, establishing a new intersection of fashion and functionality. The new lineup is expected to meet strong customer demand. Similarly, Huawei tablets are gaining strength in international markets, becoming top choices for education and mobile productivity due to their versatile applications. The MatePad 11.5 has already won over users worldwide with its smooth multitasking and seamless device connectivity, while the upcoming model aims to elevate display innovation and productivity-focused features to meet evolving user needs.
In addition to delivering innovative products, Huawei remains at the forefront of connecting fashion with emotional connectivity, empowering users to become the authors of their digital lives. The XMAGE Awards 2025, which launched globally on June 11, has attracted participants from over 170 countries and regions since its inception in 2017, receiving nearly 5 million submissions to date. Recognized as one of the world's most influential celebrations of mobile photography, this program has evolved into a cultural bridge connecting Huawei with its global community, encouraging users to capture significant moments and share their personal visions through images.
With the global debut of the HUAWEI Pura 80 series, Huawei’s XMAGE imaging technology is poised to redefine smartphone photography and transform the visual experiences of users around the world. Industry analysts emphasize that Huawei continues to rank high on the Kantar list of the “Most Valuable Technology Brands in the World,” highlighting its strong international standing. By expanding its global product portfolio and continuing investments in developing sales channels, retail, and community engagement, Huawei not only satisfies diverse consumer needs worldwide but also reshapes the connected device ecosystem through technological innovation, fostering more meaningful interactions with users.