Daybreak Introduces Innovative Frozen Sushi at Singapore Hotel Proposal Event

Daybreak's Game-Changing Frozen Sushi

In January 2026, Daybreak Inc., a company specializing in advanced freezing solutions based in Shinagawa, Tokyo, made waves at a food proposal event aimed at hotels in Singapore by unveiling their high-quality frozen sushi for the first time. With a successful track record of exporting to the U.S., Daybreak's frozen sushi quickly gained recognition for its excellent quality, appealing to hotels facing labor shortages and logistical challenges in the region.

The Proposal Event in Singapore

The food proposal event targeted hotel and restaurant professionals within Singapore and took place at the end of January 2026. With Singapore's hospitality sector burgeoning due to both tourism and business growth, the event aimed to explore new distribution channels and create demand. Participants had the opportunity to taste and experience Daybreak's innovative frozen sushi, marking the company's serious entry into the Singapore market.

Traditionally, Singaporeans associate frozen sushi with subpar taste. However, feedback from the attendees dispelled these preconceived notions, with comments like, “I was surprised by how delicious it was,” “It's infuriatingly good,” and “It's a product that can stand on its own.”

Challenges Faced by Singaporean Hotels and Contributions of Frozen Sushi

In the Singapore hotel industry, the surge in tourism has exacerbated a staffing crisis, particularly a shortage of chefs. Initially, Daybreak proposed that its frozen sushi could be a solution for buffets where chefs were not available. However, many local hotels equipped with live kitchens expressed concerns about ineffective staffing reductions from frozen sushi implementations. Instead, the company saw potential in proposing partially processed offerings like frozen rice balls for buffet use, thereby aligning with local needs.

A major interest lay in using frozen sushi for room service. Singaporean hotels often face demands from guests checking in late at night or early in the morning, but their menu options are limited during these hours. Daybreak’s frozen sushi offers a reliable solution that allows these hotels to provide authentic Japanese sushi with simply a thawing step, effectively addressing the common need for “24-hour service.”

Moreover, the unique traffic conditions in Singapore lead to high shipping costs per delivery. By allowing for consolidated transportation and storage due to freezing, the frozen sushi is perceived as adding value through reduced logistics expenses.

Future Outlook

Participation in the proposal event allowed Daybreak to confirm how frozen sushi could address challenges like staffing shortages and logistical costs in Singapore’s hotel and restaurant industries. With local retail stores and restaurants widely offering nigiri and roll sushi, demand for frozen products and frozen rice has been reaffirmed.

Going forward, Daybreak aims to leverage the network built from this event to explore potential usage beyond hotels, targeting restaurants that struggle to serve authentic sushi due to a lack of sushi chefs. The company strives to provide solutions that directly address the challenges faced by Singapore’s hospitality sector through its frozen sushi offerings.