NÜTRL Unites Fans with Great Taste at FIFA World Cup 2026 as Official Hard Seltzer Sponsor

NÜTRL at the FIFA World Cup 2026

As the excitement builds for the FIFA World Cup 2026™, NÜTRL is stepping up to the plate as the Official Hard Seltzer Sponsor, ensuring that fans experience the best of flavor and fun during this monumental global event. With passionate supporters coming together from every corner of the world, NÜTRL is perfectly positioned to elevate the celebratory atmosphere from stadiums to local bars and living rooms.

A Refreshing Celebration

Fans watching their favorite teams play, whether in the stands or from their homes, will have a refreshing option to keep the good vibes flowing. NÜTRL promises to enhance every matchday with its light and tasty hard seltzers, which are crafted from vodka, sparkling water, and real fruit juice. With flavors like Strawberry, Peach, and Lime, there's something for everyone to enjoy, making every goal and cheer even more memorable.

Connecting Communities

Beyond just quenching thirst, NÜTRL is committed to fostering community spirit through various exciting events. Fans can expect to see branded watch parties and special promotions at local bars across North America. The brand is dedicated to creating spaces where fans come together to celebrate their teams and share unforgettable moments.

Steve Wolf, Vice President of Marketing for Beyond Beer at Anheuser-Busch, expressed how the World Cup embodies an unparalleled celebration of unity. He shared, "NÜTRL is proud to sponsor the FIFA World Cup 2026 to create moments that bring great vibes and keep it tasty as fans share in the excitement of the matches and the joy of coming together."

Exciting Opportunities

To enhance the fan experience further, NÜTRL has launched an exciting sweepstakes for World Cup lovers. Fans can spin a digital wheel daily for chances to win fabulous prizes like $100 FIFA Store gift cards and exclusive NÜTRL merchandise designed to keep the party going long after the matches conclude. Those who participate also stand a chance to win a grand prize—an unforgettable experience at the FIFA World Cup 2026 Final, which includes match tickets, travel arrangements, and VIP perks.

About NÜTRL

NÜTRL is not only a taste sensation but also a healthier choice, containing only 100 calories and gluten-free, with an ABV of 4.5%. With its commitment to quality and taste, NÜTRL is quickly becoming a favorite among consumers looking for refreshing beverages without the compromise. The seltzer is available nationwide in various flavor packs, ensuring that everyone can find their preferred taste, like the Lemonade Variety Pack or the new Fruit Variety Pack #2.

The World’s Biggest Event

The FIFA World Cup 2026™ is projected to be one of the largest sporting events in history, hosting 48 teams across 104 matches in North America, including the U.S., Canada, and Mexico. Over 6.5 million fans are expected to attend, with billions more tuning in globally to share in the excitement. With NÜTRL as a vibrant part of this journey, fans can look forward to celebrating their teams with flavor, community, and unforgettable experiences.

Join NÜTRL as they bring vibrance and camaraderie to this historic tournament, ensuring that every match is celebrated with delicious seltzers, good vibes, and cherished memories. For more details and to stay engaged, visit NÜTRL's Instagram and be part of the fun! Enjoy the World Cup responsibly!