Beko's Leadership Shift: Ensuring Strategic Continuity and Emphasizing Sustainability

Beko Implements CEO Transition for Future Growth

In a significant corporate development, Beko (Arçelik A.Ş.) has announced the stepping down of Hakan Bulgurlu as CEO, effective from the upcoming General Assembly. This decision marks the end of an 11-year period in which Bulgurlu spearheaded the company’s substantial international growth and commitment to sustainability. Can Dinçer, currently the General Manager of Arçelik Türkiye and Chief Commercial Officer for South Asia and Türkiye, will succeed Bulgurlu, ensuring a seamless leadership transition.

A Leader with Extensive Experience

Hakan Bulgurlu, with a notable 32-year tenure within the Koç Group, will stay on the Board of Beko B.V. until June 2026 to assist in this transition. His leadership has been pivotal in not only enhancing Beko’s global reach but also in integrating sustainable practices within the company's strategy. As the President of APPLiA, a European home appliance association, Bulgurlu has been a key figure promoting sustainability in the consumer appliances sector.

Transitioning Leadership

Can Dinçer’s extensive experience within Beko spans over three decades, during which he has held various leadership roles in Türkiye, Europe, the Americas, and Asia-Pacific. His track record is characterized by a strong focus on market enhancement and consistent commercial success. Dinçer has been particularly effective in driving Beko’s growth and maintaining its market stature in Türkiye, as well as nurturing effective strategies across diverse markets in South Asia.

Legacy of Growth and Sustainability

Under Hakan Bulgurlu’s guidance, Beko transformed into a formidable global player within the appliance manufacturing sector. This transformation included strategic acquisitions and partnerships, such as Singer in Bangladesh, Dawlance in Pakistan, Voltas Beko in India, and Arçelik-Hitachi in Asia-Pacific. The establishment of Beko Europe and the integration of Whirlpool's MENA operations substantially boosted the company’s scale and market influence.

During this time, sustainability became integral to Beko’s long-term vision, aligning its climate initiatives with international standards and refining its manufacturing operations. Bulgurlu staunchly advocated that commercial performance and climate responsibility work hand in hand, emphasizing the need for businesses to embrace sustainability as a core value.

Looking Ahead

As the transition takes place, Beko is poised to continue its path of growth and innovation. The structured succession plan demonstrates the company's commitment to remarkable continuity, underlining both strategic goals and sustainability endeavors as core priorities moving forward. With the adept leadership of Can Dinçer, Beko aims to maintain and expand its robust market position globally, ensuring that it remains a leader in appliance manufacturing while embracing the challenges of tomorrow.

In this new chapter, stakeholders and customers alike can anticipate Beko's continued emphasis on operational excellence, innovation, and sustainable practices that echo throughout its corporate philosophy. Together, the company looks to a future where both commercial success and environmental responsibility coexist harmoniously.