#Japan #Tokyo #Dentsu #Tech Touch #Shin-Etsu

Introduction

Dentsu Research Inc. and Tech Touch have announced the implementation of Tech Touch's AI-based Digital Adoption Platform (DAP) for Shin-Etsu Chemical Industry's human resource management system, termed "POSITIVE." This system is specifically designed to improve efficiency within human resources and will be operational starting December 2024 for all employees of Shin-Etsu Chemical.

Background

Shin-Etsu Chemical has positioned the promotion of human capital management as a core part of its business strategy, aiming to enhance the potential of each employee and create sustainable corporate value. This initiative includes the acceleration of digital transformation (DX) within human resources, focusing particularly on improving the efficiency of HR operations. However, the HR team encountered significant challenges due to the high volume of inquiries from employees regarding procedures such as year-end tax adjustments and changes in dependent family members. These complexities often led to input errors and created a substantial workload for the HR department. Additionally, employees faced difficulties with complicated jargon involved in these procedures, which tended to occur only a few times a year, adding to their frustration. To tackle these challenges, Shin-Etsu Chemical turned to Dentsu Research for a solution. Drawing from over 20 years of experience with the implementation and maintenance of "POSITIVE," Dentsu Research suggested the adoption of Tech Touch, which allows for no-code implementation of operational guides to improve user experience (UX) in the system.

Key Benefits and Implementation Effects

1. Autonomous Business Improvement through No-Code Settings

The HR department can intuitively perform no-code settings, enabling quick and flexible customization without needing to consult the IT department. This ability allows for rapid updates to guidance, particularly in response to frequently asked questions and common errors, supporting a self-sustaining cycle of continuous improvement in operations. Consequently, the system's satisfaction levels are expected to increase as the HR team is able to promptly address employee feedback.

2. Streamlined Implementation Process with Tech Touch Template for POSITIVE

Utilizing the "Tech Touch Template for POSITIVE" provided by Dentsu Research, the implementation timelines have been significantly shortened to about three months, reducing the overall burden of the launch process. In particular, during year-end tax adjustments, approximately 100 specialized templates covering common pitfalls in operations facilitated efficient testing and verification of efficacy right from the trial phase through to full implementation.

3. Employee Satisfaction Post-Implementation

Surveys conducted after the implementation showed that 75% of employees felt the burden of year-end adjustments had lessened, while 68% noted similar reductions in general application processes. Many employees reported feeling more secure in their ability to submit applications, with 90% expressing high satisfaction with the initiative.

Future Developments

Dentsu Research and Tech Touch plan to continue enhancing the features of the "Tech Touch Template for POSITIVE" and improving data analytics and efficiency of the implementation process to further support enterprises in their digital transformation initiatives. This partnership underscores their commitment to driving performance and value in the workplace through smart technology.

Closing

The latest updates and enhancements to the "POSITIVE" system highlight Dentsu Research's dedication to integrating technology with human resources for optimizing business operations. This partnership with Tech Touch not only addresses current employee challenges but also sets a strategic foundation for future innovations in HR management.