#Japan #Tokyo #Ice Cream #Home Run Bar #Kyodo Dairy

Celebrating 65 Years of Delight with Home Run Bar!

This year, the iconic ice cream bar known as Home Run Bar, beloved by both children and adults, marks its 65th anniversary since its debut in 1960. As the first ice cream bar in Japan that also featured a prize-winning lottery ticket, it has continually strived to evoke a sense of childlike joy with its delicious options, catering to changing consumer tastes over the decades.

On September 22, two new flavors will make their debut in supermarkets nationwide: Home Run Bar Vanilla & Chocolate and Home Run Bar Milk & Caramel. These flavors are crafted to provide an enhanced taste experience and greater satisfaction for ice cream lovers.

New Flavor Highlights

• - Home Run Bar Vanilla & Chocolate: This delightful variety pack features both the rich and creamy vanilla and the satisfying bitterness of chocolate. The vanilla ice cream utilizes butter sourced from Hokkaido, resulting in a decadent flavor that melts smoothly in your mouth, assuring indulgence down to the last bite. The chocolate flavor perfectly balances sweetness with a hint of bitter cocoa for a sophisticated taste.

• - Home Run Bar Milk & Caramel: Experience the fun crunch of caramel chip bits that burst with flavor. The milk flavor combines creamy milk ice with the tangy sweetness of strawberry-flavored chips. The caramel option melds sweet caramel ice cream with the rich taste of almond-flavored chips, creating a match that feels simply irresistible.

Exciting Launch Campaigns

In conjunction with the flavor relaunch, Kyodo Dairy is introducing new digital campaigns offering exciting prizes as part of their initiative to engage customers. From September 19, customers can join the Flying Get Campaign, which will give a chance to win boxes of the revamped Home Run Bars before they go on sale—10 winners via X (formerly Twitter) and 10 more via Instagram.

• - Participation Criteria: Follow the official Kyodo Dairy account, repost the campaign post on X, and follow the Kyodo Dairy Instagram account.
• - Application Period: August 27, 2025 – September 7, 2025.

New Digital Campaign: Win Exclusive Prizes

With a 2D code printed inside the packaging, customers can now collect points and enter to win prizes in our new digital campaign named Familial Fun - Exciting Presents. By scanning the code, participants can accumulate points through purchases of the new packs and enter a raffle.

• - Hit Prize: Collect four points to instantly win a selectable digital gift worth 500 yen.
• - Home Run Prize: Anyone who gets a home run with their purchase is guaranteed to win a Home Run Bar original pass case.
• - Mileage Prize: By accumulating 20 points, participants can be among the first 50 each month to win a Home Run Bar pass case.

Notable Numbers: 6000 total annual winners for the Hit Prize, 600 for the Home Run Prize, and 600 for the Mileage Prize.

Changes to Traditional Packaging

Notably, the beloved silver foil packaging will cease production after August 2025. Moving forward, Home Run Bars will be available exclusively in multi-pack formats. However, the delightful experience of enjoying these ice creams remains unchanged.

Kyodo Dairy is dedicated to continuing their legacy of producing products that are both delicious and bring a sense of excitement and whimsy, adapting to modern tastes while keeping the essence of Home Run Bar intact.

Company Background

Established in 1953 in Nagano Prefecture, Kyodo Dairy has seamlessly integrated the values of dairy farmers while focusing on high-quality production, showcasing their commitment to the community and dedication to delicious products. With their long-standing presence in the market and cherished brand recognition, they strive to create offerings that are loved by consumers and producers alike.

For any inquiries regarding these new products, customers can reach out to the Kyodo Dairy customer support center at 0120-369817 (Milk Hyena) available from 9:00 to 17:00.