Japanese Pet Food Company to Distribute Innovative Dog Food Samples at Disaster Prevention Event

Japanese Pet Food Company to Participate in Bousai Kokutai 2025

Japanese Pet Food Co. is excited to announce its participation in one of Japan's largest disaster prevention events, the 'Bousai Kokutai 2025', which will be held on September 6-7, 2025, in Niigata. This year, the company will distribute samples of its latest product, the 'Pure Cube', a homemade-style dog food that promises to serve as a trusted meal even in tumultuous times. As a part of this initiative, it aims to promote pet safety and well-being in disaster scenarios.

The 'Bousai Kokutai' event, organized by the Cabinet Office and various disaster prevention associations, is dedicated to raising awareness about disaster preparedness. The event invites pet owners to think critically about how to ensure the safety of their furry friends during disasters. One of the key booths at the event, organized by the NPO Pet Disaster Support Association, will feature the distribution of 'Pure Cube' samples, as well as educational resources on pet disaster management.

About Pure Cube

Launched on May 1, 2025, through the official online shop, 'Pure Cube' has quickly gained attention for its convenience and quality. Made for pet owners who want to provide their dogs with home-cooked meals but face time constraints, this freeze-dried dog food requires only hot water for preparation. Within 15 seconds, pet owners can offer a nutritious and delicious meal that preserves the flavor and aroma of carefully selected ingredients, including chicken, broccoli, beef, and various vegetables.

Each 4g packet is lightweight and ideal for emergency situations, making it easy to carry during travels or evacuations. Additionally, the product can be easily crumbled and used as a topping for dogs who may lose their appetite due to stress or environmental changes.

The product is available in various flavors, including:

- Chicken & Broccoli: 46g (4.6g per packet, 10 packets per box)
- Chicken & Carrot: 41g (4.1g per packet, 10 packets per box)
- Beef & Cabbage: 34g (3.4g per packet, 10 packets per box)
- Beef & Sweet Potato: 56g (5.6g per packet, 10 packets per box)

The retail price for each flavor is ¥2,980 (tax included), with shipping costs covered by the company. There's also an introductory sampler pack featuring four different flavors available for ¥500, limited to one per household.