Bon Bon Bum Unleashes a Playful Campaign in the U.S. with a Sweet Invitation to Suck at Something

Bon Bon Bum's Sweet Debut in the U.S.

Bon Bon Bum, the beloved lollipop brand from Latin America, has officially entered the U.S. candy market with a cheeky and uplifting campaign that dares everyone to "Suck at Something." This bold initiative aims to redefine failure as a crucial part of growth and perseverance, attracting both candy lovers and sports enthusiasts alike.

Embracing Failure as a Path to Success

The campaign kicks off with an unconventional partnership: Bon Bon Bum is sponsoring Miami FC, a team currently ranking last in their division. This unexpected move emphasizes the idea that mistakes are merely stepping stones on the road to success. Just as one must suck on a Bon Bon Bum lollipop to reach the delicious bubblegum center, one must also withstand setbacks in life to emerge victorious.

"Why not support a team that exemplifies resilience?" says César Caicedo, CEO of Colombina, the parent company of Bon Bon Bum. "By backing Miami FC, we're showcasing that getting back on your feet after failure is what really matters. One bad season doesn't define you; it’s all about how you rise up again."

Miami FC faced a challenging 2024 season, finishing with a record of just 3 wins against 29 losses. Yet, their commitment to bouncing back is a testament to the campaign’s message. Nathan Krum, the team's Vice President of Marketing, echoes this sentiment, stating, "With Bon Bon Bum beside us, we're proving that setbacks don’t define us; it's our response that matters most."

A Flavorful Experience

Bon Bon Bum’s lollipops come in a range of delightful flavors, such as strawberry, watermelon, and passion fruit, making them a tasty treat for all ages. Available now on platforms like Amazon and TikTok Shop, these lollipops can also be found in local stores throughout Southeast Florida, including Walmart, Publix, and CVS.

With this campaign, Bon Bon Bum is not just promoting a delicious candy; it's positioning itself as a brand that champions tenacity and growth. As they encourage fans to keep trying, Bon Bon Bum reinforces the principle that failure is not the end, but the beginning of a journey toward success.

The Message of Resilience

After disappointing seasons in sports or life's challenges, many feel disheartened. However, Bon Bon Bum's campaign encourages a shift in perspective. The playful encouragement to "suck at something" serves not only as a fun tagline but also as a profound reminder for everyone that taking risks, making mistakes, and continuing to push forward are integral to achieving greatness.

Colombina has shown dedication not just to entertaining candy lovers but also to advocating a culture of resilience and positivity. Their commitment to sustainability and community well-being is highlighted in their achievement as one of the most responsible food companies in Colombia, according to multiple assessments. With over 95 years in the food industry, Colombina's values resonate deeply with both their candy and their purpose.

This adventurous campaign invites everyone to celebrate imperfections and embrace the learning process. Bon Bon Bum is revolutionizing how we view challenges—because, in the end, it’s not just about enjoying sweet lollipops; it’s about savoring every moment of our journey, sugar-coated failures and all.

For more information about Bon Bon Bum and their mission, visit Colombina's official website.