Smoothie King Unveils Exciting First Food Menu with Nutritious Options for a Healthier Lifestyle

Smoothie King Expands Beyond Smoothies with New Food Offerings



Smoothie King, the renowned leader in the smoothie industry, has made a remarkable announcement that reflects its commitment to promoting healthier lifestyles. After over 50 years of delighting smoothie enthusiasts, the brand has officially launched its very first food menu, aptly named 'Power Eats'. Designed to work perfectly with their already popular smoothie line, this new addition is set to change the way customers indulge in nutritious meals.

A Milestone Moment


On August 26, 2025, Smoothie King began rolling out its 'Power Eats' menu across its 1,200+ locations in the United States. The new offerings come after a successful trial run in the Dallas-Fort Worth area, confirming that customers are ready for more than just smoothies.

The 'Power Eats' menu features a variety of protein-packed items that are not only healthy but bursting with flavor. Included in the initial launch are three delicious varieties of Loaded Toasts and two types of Protein Boxes. This exciting menu is designed to cater to the needs of customers looking for tasty yet wholesome meal options, proving that fast food can indeed be nourishing.

New Menu Highlights


Among the enticing items on the 'Power Eats' menu are the following:
  • - Peanut Butter Toast: A delightful blend of all-natural peanut butter topped with bananas, strawberries, blueberries, and a drizzle of honey.
  • - Chocolate Hazelnut Toast: This sweet treat includes layers of chocolate hazelnut spread, fresh strawberries, blueberries, and a sprinkle of Purely Elizabeth granola.
  • - Avocado Toast: This classic favorite is dressed up with fresh avocado and a sprinkle of everything seasoning for added flavor.

In addition to the delectable toasts, Smoothie King introduces two convenient Protein Boxes:
  • - Eggs & Cheese Protein Box: Contains hard-boiled eggs, cheddar and Monterey pepper jack cheese, alongside fresh fruit and flax sea salt crackers.
  • - Peanut Butter & Fruit Protein Box: A mix of Justin's peanut butter, a Vermont meat stick, cheddar, and fresh fruits paired with crackers.

The Full Menu to Come


While the initial offerings are already available at all locations, Smoothie King plans to expand its menu further in early 2026. Customers can look forward to additional nutritious items including Egg Clouds, which are fluffy, baked cage-free eggs, and Savory Chicken Tenders served with various dipping sauces.

Purpose-Driven Approach


According to Claudia Schaefer, Chief Marketing Officer of Smoothie King, the 'Power Eats' menu has been meticulously crafted over a year to harmonize with the brand's visionary approach of promoting healthy habits. She stated, "Every item was intentionally crafted to pair perfectly with our smoothies, embodying our vision of making the world a better place through nourishment."

To celebrate the launch, Smoothie King is offering a limited-time bundle for Healthy Rewards members, pairing one of the new loaded toasts with a 20oz Enjoy A Treat smoothie at an attractive price of just $9.99. Starting September 2nd, this offer will extend to all guests across the nation, demonstrating Smoothie King's commitment to sharing their new culinary delights.

Listening to Customer Feedback


Gavin Felder, President and Chief Financial Officer, highlighted the brand's dedication to customer feedback, stating, "We wanted to give our guests what they've been asking for... while ensuring our food choices are nutritious and leave them feeling great about their decisions."

Smoothie King firmly believes that making better food choices should not come at the cost of taste, and their 'Power Eats' menu is a testament to this philosophy. Skillfully designed with health-conscious consumers in mind, the new food item offerings reaffirm Smoothie King's position as a pioneer in the smoothie industry while paving the way to further enhance their guests' experience.

For further details on the new menu and to explore Smoothie King’s range of offerings, visit www.smoothieking.com.

Topics Consumer Products & Retail)

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