Mini Chige Launch
2025-12-29 01:33:44

Matsuya Foods Unveils Exciting Mini Chige Menu for 2026

In a delightful announcement for food enthusiasts, Matsuya Foods, headquartered in Musashino City, Tokyo, will release the highly anticipated 'Mini Chige' from January 6, 2026, at 10 AM. This dish pairs perfectly with Matsuya's popular selections such as beef bowls, curry, and various rice dishes.

'Mini Chige' is a smaller but equally flavorful version of the beloved 'Gyudofu Kimchi Chige,' which has garnered praise from customers during previous releases. The essence of this dish lies in its unique balance of flavors. This chige soup blends the savory umami of seafood stock with tender beef, soft tofu, and crisp scallions, offering a comforting taste experience that warms both body and soul. The spiciness of the chige seeps into the flavorful soup, making it a must-try for fans of hearty meals.

For those looking to enjoy this delicious soup alongside their favorite menu items, Matsuya is offering special bundle deals. Customers can save 30 yen when ordering the 'Mini Chige' together with a beef bowl and 50 yen with a standard bowl. Pairing it with a complete set meal will grant a whopping discount of 70 yen, making it an excellent opportunity for those wanting to indulge. Be sure to take advantage of this limited-time offer and savor the delightful flavors of 'Mini Chige.' The individual price for the 'Mini Chige' is set at 360 yen, and it's available for takeaway as well. Note that this price includes tax and can be purchased using shareholders' benefit coupons.

Release Details:
  • - Launch Date: January 6, 2026, at 10 AM
  • - Availability: Nationwide at Matsuya locations, excluding certain stores. For confirmation of availability, customers are encouraged to contact their local store directly.

Exclusive Online Offer!
In addition to the 'Mini Chige' launch, from January 13, 2026, at 10 AM to January 20, 2026, at 10 AM, Matsuya will host an exclusive campaign for 'Mini Chige Set Bento' via the Matsuya App. During this period, customers who order the 'Mini Chige Set Bento' through the takeout reservation service 'Matsuben Net' will receive 100 bonus Matsuya points, enhancing their overall dining experience. Customers are encouraged to make use of the Matsuya Foods official app to take part in this rewarding promotion.

Stay Informed on Promotions:
  • - Coupons and Reservations: Keep an eye out for valuable coupons and make reservations through 'Matsuben Net' for the best deals available on the Matsuya Foods official app. For more details, you can visit Matsuya Foods Mobile.
  • - Cashless Payment Options: Matsuya offers a variety of cashless payment methods that come with point discounts. It's incredibly easy to use. More details can be found at Matsuya QR Payment.
  • - Store Exclusives: You can check ongoing campaigns specific to locations and learn about special offers like complimentary rice refills at certain stores by visiting Matsuya Store Campaigns.
  • - Follow Us on X (Formerly Twitter): Stay updated with new menu items, various campaigns, and region-specific information by following Matsuya Foods on their official X account: @matsuya_foods.

This release of 'Mini Chige' is not just about a new soup; it's about creating enjoyable dining experiences that cater to various tastes while providing excellent value. Enjoy this memorable dish and the additional perks that come with it!


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Topics Consumer Products & Retail)

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