#Japan #Japanese Cuisine #Yayoi Ken #Izumi #Izumi Chuo

The Grand Reopening of Yayoi Ken Izumi Chuo: A Fresh Start with New Identity

Celebrating a significant milestone, the Yayoi Ken Izumi Chuo store will officially reopen after renovations on June 6, 2023, at 10 AM. This event marks not only the grand unveiling of the new logo but also an exciting brand image that aligns with the contemporary tastes of diners today.

Yayoi Ken, operated by Plenus Co., Ltd., is renowned for its delicious set meal offerings, boasting a portfolio of 361 locations across Japan as of May 2025. This newly revamped store serves as a showcase for the fresh brand identity, which was introduced in December 2023.

A Modern Take on Tradition

The Izumi Chuo store features a design that reflects a modern interpretation of traditional Japanese elements. With the new logo prominently displayed, the store is adorned with a sophisticated atmosphere that incorporates modern nods to Japanese culture. The store features unique decorations, such as a stylish curtain (noren) that evokes the spirit of “Yayoi,” along with historical references to its origins, all captured in the new wallpaper designs throughout the venue.

In addition to the inviting ambiance, the store has sought to enhance the dining experience by introducing technology that caters to guest convenience. Customers can now place their orders via tablets installed at tables, allowing for a leisurely pace when selecting meals. The menu has also been expanded to include exclusive desserts available only at this location. A drink bar has been incorporated to ensure diners can enjoy their meals comfortably. Of course, the beloved “okawari-dokoro” remains, providing unlimited refills of rice, dashi broth, and pickles, essential components of the authentic Yayoi Ken experience.

Exciting New Offerings

Store Details:

• - Address: 5-1-14 Ibukino, Izumi City, Osaka 594-0041, Japan
• - Operating Hours: 10:00 AM - 11:00 PM
• - Contact Number: 0725-57-1048
• - Seating Capacity: 54 seats

New Branding Elements:

The new logo employs modern serif typography, eschewing rounded edges to create a sophisticated synergy between Japanese characters, Latin letters, and the symbol mark. The logo’s design encapsulates the essence of Yayoi Ken, allowing for easy recognition both in Japan and globally. The symbol mark combines the letters “YAYOI” into a curtain motif, incorporating handwritten elements to amplify its traditional representation. The vibrant colors in this branding also symbolize ambition (represented by Yayoi Red) and the freshness of new life (reflected in Yayoi Wakakusa) emphasizing a commitment to a modern yet deeply rooted Japanese heritage.

Tagline:

"Precious to me. 今日に、よいもの。"

Brand Statement:

The traditional Japanese set meal has the power to bring smiles not just locally, but around the world. The joy of savoring a delicious meal spreads happiness, and that is why we focus on nutrition by incorporating fresh, seasonal ingredients into creative dishes prepared with care. Indulge yourself, today and every day, with exquisite tastes from Yayoi Ken.

New Dessert Menu Exclusives:

• - Strawberry Custard Waffle - 580 yen
• - Japanese Black Honey Kinako Waffle - 580 yen
• - Kinako Fried Bread & Vanilla Ice Cream - 460 yen
• - Strawberry & Vanilla Sundae - 390 yen
• - Chocolate & Vanilla Sundae - 390 yen
• - Japanese Matcha Sundae - 450 yen
• - Coffee Jelly - 390 yen
• - Azuki Bean Soup with Grilled Mochi - 350 yen
• - Warabi Mochi - 190 yen
• - Vanilla Soft Ice Cream - 290 yen
• - Matcha Soft Ice Cream - 290 yen

(Prices include tax and item availability as of June 5)

Official Yayoi Ken App

To enhance convenience, customers can download the official Yayoi Ken app for easy access to new products and promotions, browse the menu, and locate stores. The app offers direct ordering via platforms like UberEats and offers various coupons that can be collected through mini-games. This initiative notably elevates customer engagement and satisfaction.

To discover more about new functionalities and download the app, visit: Yayoi Ken Mobile App