Platinum Equity Announces Definitive Agreement to Acquire PlayPower, a Leader in Recreational Systems

Platinum Equity to Acquire PlayPower

Platinum Equity, a prominent investment firm based in Los Angeles, has recently made headlines with its announcement to acquire PlayPower, a renowned designer and manufacturer of recreational systems. This deal marks a significant milestone for Platinum Equity, allowing it to broaden its capabilities in the outdoor living sector.

The definitive agreement was officially announced on September 15, 2025, although the financial terms of the transaction remain undisclosed. This acquisition is anticipated to complete in the fourth quarter of 2025, pending customary regulatory approvals and closing conditions. PlayPower, headquartered in Huntersville, North Carolina, specializes in creating a variety of products designed for outdoor recreation and living, positioning itself uniquely in sectors such as education, parks, hospitality, and residential facilities.

“PlayPower is a market leader with a strong portfolio of trusted brands and an international manufacturing and distribution network,” said Jacob Kotzubei, Co-President of Platinum Equity. He noted that the company is well-positioned to benefit from a growing interest in enhanced outdoor spaces and recreational infrastructure.

Platinum Equity's strategy appears to focus on investing in PlayPower's further growth, with plans outlined by Nathan Eldridge, Managing Director at Platinum, who emphasized potential expansions in outdoor play and shade product categories, along with delving into adjacent markets. The firm aims to transform PlayPower into a multi-brand platform that boasts an extensive market reach while enhancing its manufacturing and distribution capabilities.

Continuing its leadership throughout this transitional period, PlayPower's CEO, Bryan Yeazel, is expected to remain at the helm of the company.

Expressing enthusiasm for the partnership, Yeazel stated, “We are excited to partner with Platinum Equity as we enter this next chapter.” He recognized Platinum's operational expertise and its potential to help innovate and grow within the industry. He also acknowledged the impact of previous partners, Littlejohn, on the company’s success.

In the context of Littlejohn's involvement, Brian Ramsay, Managing Partner and President, mentioned how the firm celebrated a successful collaboration with PlayPower's leadership, particularly during the challenges posed by the COVID-19 pandemic. Ramsay praised the team’s resilience in driving growth in their core business lines.

Goldman Sachs is acting as the financial advisor for Platinum Equity in this transaction, while Simpson Thacher & Bartlett LLP serves as their legal counsel. For Littlejohn, Lincoln International acts as the financial advisor, and Gibson, Dunn & Crutcher LLP provides legal counsel. This intricate network of advisors underscores the preparation and significance of this acquisition in the broader market context.

Founded in 1995, Platinum Equity has established itself as a global investment firm, managing nearly $50 billion in assets and owning approximately 60 operating companies across diverse industries, from manufacturing to technology. This new acquisition adds to its extensive portfolio and its commitment to pursuing operational improvements across its investments.

As this acquisition unfolds, the market will closely watch how PlayPower adapts and thrives under Platinum Equity's stewardship, especially in light of the increasing demand for outdoor recreational spaces. With a strong foundation in place, both Platinum Equity and PlayPower seem poised for an exciting future ahead in the growing sector of outdoor recreation.