#USA #Fairfield #Crispy Green #Crispy Fruit #Health Over Hype

Crispy Green's Health Over Hype™ Campaign: A New Approach to Snacking

As the back-to-school season kicks off, parents are often faced with the dilemma of choosing healthy snacks for their children. The aisles of grocery stores can feel overwhelming, with countless options promising to be nutritious yet often falling short. This is where Crispy Green steps in with their latest initiative, the Health Over Hype™ campaign, aimed at empowering families to make informed snack choices.

Real Food for Real Families

Mia Syn, MS, RDN, a renowned dietitian and partner of Crispy Green, emphasizes the importance of simplicity in nutrition. According to her, parents today are more educated about what goes into their food, yet they can still feel lost among the flashy marketing and extravagant health claims. "Crispy Green makes it straightforward—real fruit, and nothing more," she explains enthusiastically.

At the core of this campaign is Crispy Fruit™, a leading line of freeze-dried fruit snacks that contain only one ingredient: pure fruit. There are no added sugars or artificial preservatives, ensuring that families receive only the nutritional benefits of the fruit they are consuming.

Introducing the Back-to-School Trial Pack

To celebrate the initiative, Crispy Green has launched a limited-time Back-to-School Trial Pack. This pack includes four popular Crispy Fruit™ flavors—Strawberry, Mango, Apple, and Pineapple—conveniently packaged in kid-friendly pouches. This initiative not only showcases the delightful tastes but also offers families a practical way to integrate healthy snacking into their busy schedules.

The Essence of the Health Over Hype™ Campaign

Crispy Green's campaign goes beyond promoting its products; it aims to educate parents on the issue of misleading food labeling. In a market saturated with overprocessed snacks, the campaign urges consumers to identify genuine health benefits over superficial marketing gimmicks.

Mia Syn conveys this message aptly, stating that Crispy Fruit™ allows parents to provide their kids with a crunch that's both tasty and nutritious. Each snack is 100% pure fruit, prioritizing well-being in a world rife with complicated nutritional debates.

Why Parents Adore Crispy Fruit™

• - 100% Pure Fruit: No artificial flavors, additives, or preservatives.
• - Naturally Sweet and Crunchy: Children love the texture and taste.
• - Shelf-Stable and Portable: An ideal choice for lunchboxes and after-school snacks.
• - Nut-Free and Plant-Based: Safe for schools and considerate of allergy-sensitive households.
• - Convenient Snack Size: Individually packaged for easy grab-and-go.

A Dedicated Resource Hub for Parents

As part of the campaign, Crispy Green has partnered with dietitians to establish a Back-to-School Resource Hub. This platform is a treasure trove of practical tools designed to help parents make educated snack selections. Resources available include:

• - Real-life tips from Crispy Green parents.
• - A downloadable S.N.A.C.K. guide to navigate snack labels effectively.
• - Expert snack-packing suggestions from nutrition professionals.
• - An interactive Health vs. Hype quiz game that tests parents’ snacking knowledge.
• - A product locator feature to find Crispy Fruit™ near you.

Try the Crispy Fruit™ Trial Pack Today!

Perfect timing for the school season, the Crispy Fruit™ Trial Pack allows families to experience four delicious flavors. This limited-time offer is available in grocery stores such as Whole Foods Market nationwide, Albertsons/Safeway in the Mid-Atlantic, Fareway Stores across the Midwest, and online at crispygreen.com.

About Crispy Green®

Established over 20 years ago and based in Fairfield, N.J., Crispy Green® has always focused on providing wholesome snacks that fit active lifestyles. With a mission to use food as a force for good, Crispy Green® delivers 100% pure fruit products without compromising on taste. The commitment to quality ensures that Crispy Fruit™ remains a popular choice among families looking to enhance their fruit intake without sacrificing flavor.

In conclusion, Crispy Green’s Health Over Hype™ campaign is forging a path for families to navigate the often confusing snack options available, allowing for a commitment to health and wellness that aligns with busy lifestyles. With genuine products and educational resources, Crispy Green is indeed redefining what it means to snack smart, making back-to-school snacking an exciting and healthy venture for everyone.