Opt Receives Recognition in Meta Agency First Awards Japan 2025

Opt Makes History at Meta Agency First Awards Japan 2025

Opt, based in Chiyoda, Tokyo, has achieved a significant milestone by winning the newly established Vertical New Hero - Talent Services award at the Meta Agency First Awards Japan 2025. This award recognizes agencies that have successfully harnessed Meta's tools to create innovative solutions in the talent services industry. In addition to this, Opt's own planners, Nakamura and Nishimori, received the prestigious Planner of the Year award, highlighting their excellence in problem-solving for clients through collaboration with Meta.

The Meta Agency First Awards aim to honor partner companies that have shown exceptional cooperation and outstanding performance in fields significant to Meta’s vision. The awards, which began in Japan in 2022, are now in their fourth manifestation, showcasing the evolution of digital marketing in the country.

Understanding the Achievement

Opt's recognition in the talent services sector is rooted in its commitment to fostering industrial transformation and addressing societal challenges through innovative value creation. Having developed the ONE's Data® platform, Opt is at the forefront of utilizing data responsibly in the post-cookie era, allowing clients to leverage Meta's Conversion API—an essential tool for reliable data utilization that respects privacy standards.

Opt has implemented this technology widely, achieving one of the top integration numbers among agencies in Japan. Furthermore, in 2023, Opt won the Best Solution (CAPI Category) award for optimizing campaign performance, further signaling its prowess in data utilization and client support.

In June 2024, Opt established a Meta Performance Office, dedicated to enhancing the effectiveness of Meta advertising campaigns. This specialized team, comprised of experienced members in Meta ad operations, assists clients in navigating their unique challenges and maximizes the impact of their advertising strategies. By continuously collaborating with Meta to conduct operational tests and defining new performance metrics, Opt aims to ensure that their advertising efforts yield the highest returns possible.

As a result, Opt has seen a remarkable 180% increase in advertising spend on Meta from July to September 2025 compared to the previous year, indicating a growing recognition of Meta’s tools among clients in industries that have yet to fully exploit these resources.

Future of Marketing with Opt

Looking ahead, Opt is committed to supporting businesses in their marketing activities as they transition into a cookie-less future. The company’s dedication to understanding end-user needs and offering tailored solutions emphasizes its long-term vision of contributing to the sustainable growth of client businesses through a customer-centric approach.

The philosophy behind Opt's services revolves around Life Time Value Marketing (LTVM), aiming not only for short-term profits but also for the enduring success of client companies by deeply understanding their customers.

Opt's vision, encapsulated in the phrase “Creating new value to provoke industrial transformation and solve social issues,” underscores its mission to lead clients toward growth and innovation. With its transformative aspirations for the advertising industry (Advertising Transformation®) and its longer-term goal for Industrial Transformation® (IX), Opt stands at the forefront of shaping the future of marketing.

Company Overview

Founded in April 2015, Opt is positioned as a growth leader in the advertising sector. With a capital of 100 million yen as of December 2023, and led by President Daisuke Kanazawa, Opt continues to push boundaries in the digital marketing landscape.

For inquiries concerning this achievement, reach out to Opt’s Media Relations at: