#Japan #CVR Improvement #Squad beyond #High Quality Mode #Minato Ward, Tokyo

Introduction

In a world where digital marketing is constantly evolving, Japanese company Squad has pushed the boundaries of what's possible with their revolutionary platform, Squad beyond. Recently, they've announced the results of their 'High-Quality Mode' feature, which has proven to boost video ad conversion rates (CVR) by an impressive 19%. This new feature is specifically designed to cater to the increasing demands for high-resolution content due to advancements in smartphone technology and the availability of 5G networks.

The Need for Quality

With the rapid evolution of technology, users today expect high-quality content more than ever. Gone are the days when speed was the sole priority; the quality of images and videos is now a crucial factor influencing user engagement. Squad beyond recognized this shift and addressed the growing need for high-quality visuals by developing their unique High-Quality Mode, which minimizes loading times while enhancing the visual appeal of advertisements.

High-Quality Mode Explained

Squad beyond's High-Quality Mode is a paid option that dynamically optimizes video content for various platforms. This mode not only ensures the highest possible image and video quality but also prevents display errors that can arise across different social media and operating systems. By harnessing expansive delivery data and insights, they have successfully demonstrated a significant increase in CVR through this innovation.

Performance Improvements

During their research, Squad analyzed the performance between ads using High-Quality Mode and those without it. The results showed that the conversion rate rose by 6.98 percentage points when High-Quality Mode was activated. This 19% increase in CVR emphasizes the importance of maintaining high standards in visual quality for advertisements. It’s also worth noting that their unique high-speed mode can improve page loading speeds by up to 57%, further enhancing performance.

Addressing User Environment Challenges

One of the notable challenges faced in smartphone advertising is the various incompatibilities that arise due to different browsing environments such as social media in-app browsers and power-saving modes. Squad beyond has developed a solution that adjusts video and image displays according to the specific requirements of the platforms being used. They have successfully tackled issues of videos not auto-playing or displaying correctly due to evolving specifications from platforms like Instagram, YouTube, TikTok, and others.

Industry Impact

With approximately 25% of Japan's digital advertising market utilizing Squad beyond's data-driven insights, the implications of their findings are vast. Their commitment to providing rich, engaging content while simultaneously improving load speeds illustrates how they are redefining advertising standards in a highly competitive environment. The platform’s unique qualities enable organizations to optimize their advertising strategies effectively, ensuring that they reap the benefits of enhanced engagement and conversion metrics.

Future Developments

Looking ahead, Squad beyond intends to continue leveraging their accumulated data to refine their high-quality capabilities. Their commitment to combining essential factors such as speed and quality ensures that their clients are equipped with the best tools to thrive in the increasingly dynamic online advertising landscape.

Conclusion

Squad beyond's High-Quality Mode is not just a feature — it represents a shift towards a more user-centric approach in digital advertising. By prioritizing both visual quality and performance, they are setting a new industry standard that could pave the way for future innovations in digital marketing. As the landscape continues to evolve, Squad beyond is dedicated to enhancing advertising experiences, ensuring that high-quality content reaches the audience effectively, thereby maximizing engagement and returns.