Peet's Coffee and Southwest Airlines Team Up to Elevate Inflight Experience

Peet's Coffee and Southwest Airlines: A New Era of Inflight Coffee

In an exciting development for coffee lovers and travelers alike, Peet's Coffee has formed a partnership with Southwest Airlines, marking its debut as the official inflight coffee provider. Starting August 13, passengers flying with Southwest will be able to enjoy Peet's signature brews, significantly enhancing their inflight experience.

This collaboration signifies the first time Peet's Coffee has joined forces with a major U.S. airline, making it easy for coffee aficionados to indulge in their beloved beverages even at 35,000 feet. Eric Lauterbach, the President and CEO of Peet's Coffee, expressed his enthusiasm, stating that this partnership represents a 'defining moment' for the brand. He emphasized the importance of creating memorable coffee moments in the skies, which is set to introduce Peet's rich and bold flavors to millions of new customers as part of their daily travels.

Aside from being available in Peet's dedicated cafes, the coffee will be offered at 25 airports served by Southwest Airlines, including major hubs like Denver, Houston, and Phoenix. This accessibility ensures that customers can enjoy their favorite coffee from the moment they arrive at the airport through to takeoff.

Tony Roach, Executive Vice President of Customer Brand at Southwest, mentioned that enhancing the inflight experience is key to providing exceptional service to customers. He noted that a great cup of coffee can significantly contribute to creating a comfortable and enjoyable flying atmosphere. This initiative is part of a broader effort by Southwest Airlines to elevate customer experiences across all touchpoints.

The coffee featured during this partnership will initially be Peet's 'Off the Grid' blend, a medium roast that has been well-received since its introduction. This coffee blend, which combines beans from Colombia and El Salvador, offers a unique flavor profile designed to please a wide range of palates.

To celebrate this launch, Peet's and Southwest Airlines will host an immersive event at Peet's East 8th Street location in Chicago on August 15-16. This event, coinciding with Chicago's renowned Air and Water Show, will offer locals and travelers an opportunity to engage with the new partnership through various interactive experiences, product sampling, and brand storytelling.

Peet's Coffee was founded in 1966 in Berkeley, California, by Alfred Peet, who is credited with spearheading the artisan coffee movement in the United States. Known for its rich and complex roasts, Peet's has influenced countless coffee lovers and businesses over the years. Today, it maintains more than 465 locations across the U.S., China, and the Middle East, ensuring that its legacy of quality and passion for coffee remains intact.

The collaboration with Southwest Airlines reflects Peet's ongoing commitment to responsibly sourced coffee, verified through Enveritas standards. As they continue to grow and innovate, Peet's looks to exciting new partnerships and opportunities to connect with coffee enthusiasts around the globe.

For more details about this exciting partnership and to learn more about Peet's offerings, you can visit Peet's Coffee's Website. Stay updated with their latest news on social media platforms like X, Instagram, and Facebook.

Southwest Airlines, established in 1971, has evolved into one of the world's most awarded airlines, known for its friendly service and low-cost travel across 117 airports in 11 countries. The partnership with Peet's Coffee reflects their dedication to enhancing guest experiences by delivering a unique mix of affordability and quality.

This partnership promises to redefine inflight dining for Southwest travelers, bringing the rich experiences of Peet’s Coffee to air passengers who seek delightful moments with their morning brews, even while soaring in the skies.