Ureru Net Advertising Group Launches Innovative NFT Goods Service

Ureru Net Advertising Group Launches SOBA NFT GOODS

In a ground-breaking announcement, Ureru Net Advertising Group, based in Fukuoka, Japan, has revealed the launch of a new service known as 'SOBA NFT GOODS'. Offered through its subsidiary SOBA Project, this service allows users to convert their NFT art into tangible, original merchandise. This launch is poised to redefine the landscape of the NFT market.

Transforming Digital into Physical

The SOBA NFT GOODS service stands out as more than just a traditional merch production platform; it represents a pivotal shift in how digital assets—particularly NFTs—are experienced and understood. No longer limited to mere digital representations, NFTs can now be transformed into physical objects, offering a unique dual-faceted ownership experience that bridges the gap between digital and tangible realms. An example includes the stunning 'Cat Road 33 Times' series by the renowned artist Shu Yamamoto, allowing owners to take pride in their ownership by showcasing them as originals in the real world.

What’s notable is the seamless ordering process directly from NFT sales platforms, which enables users to place orders hassle-free. With no need for a digital wallet and the option to pay via credit card, the SOBA NFT Plat platform boasts an innovative user experience that is poised to attract a broad audience.

A Promising Growth Market

The NFT goods market is experiencing rapid growth, with a projected annual growth rate of over 30% according to international research reports. As global demand for NFT-related products surges, the trend of converting NFTs into physical collectibles is establishing itself as a significant aspect of collector culture. However, Japan has yet to see a robust NFT goods platform that caters to the mass market. Given that the new service aligns perfectly with direct-to-consumer (D2C) strategies, Ureru Net Advertising Group’s expertise positions it as a formidable player in this emerging market.

A Two-Pronged Revenue Model

The underlying revenue model for SOBA NFT GOODS is multifaceted. It includes:

- Fees for creating NFT merchandise
- Sales from replica artworks
- Platform usage fees from SOBA NFT Plat
- Future subscription services through SaaS models

This approach combines stock revenue and transaction fees, creating an ecosystem where increased users exponentially enhance the revenue stream. As a result, the system operates much like a perpetual machine, continuously generating income through the lifecycle of NFTs that transform into multiple pieces of merchandise.

This innovative fusion of NFT, goods, and D2C perfectly aligns with the business domain Ureru Net Advertising Group has meticulously developed over the years, embedding this new venture deeply into the company’s holistic strategic framework.

A New Chapter in the NFT Market

Despite the promising launch of SOBA NFT GOODS, this is merely the beginning of a larger narrative aimed at reshaping the future of the NFT marketplace. Short-term plans involve:

- Expanding merchandise production capabilities for primary collections on the SOBA NFT Plat
- Growing exclusive partnerships with brands and creators
- Attracting a wider base of wallet-less NFT users in Japan

In the medium term, collaborations with anime and game intellectual properties (IPs) are anticipated, alongside a cross-border e-commerce approach in synergy with the 'Ureru Cross-Border EC Company'. Integration with TikTok live commerce is also on the agenda, targeting a younger audience keen on digital and physical product experiences.

Looking long term, the ultimate goal is to secure dominance across the Asian market as a premier platform for converting NFTs into physical assets.

To shareholders and investors, this release marks an undeniable turning point in the company’s trajectory. With SOBA Project as a driving force behind Ureru Net Advertising Group’s growth, the company is entering a new phase of accelerated development.

Expected to positively impact the consolidated financial results for the fiscal year ending July 2026, we invite you to witness the emergence of this exciting digital and physical marketplace's frontier alongside us.