Max Launches a Real-Life Culinary Experience with Hot Fellas Bakery in NYC

Max Brings 'Hot Fellas' Bakery to New York City

In an exciting collaboration that fans of the hit Max Original series "And Just Like That..." have eagerly anticipated, Max is set to launch a real-life, immersive bakery event. Inspired by the show’s memorable character Anthony Marentino, portrayed by comedian Mario Cantone, the 'Hot Fellas' Bakery pop-up brings the iconic NYC bread delivery service to the streets of New York City.

The event is taking place on June 14th and 15th, 2025, in the bustling East Village, at 35 Cooper Square. Designed to replicate the charm and whimsy of the series, fans will have the chance to step inside Anthony's culinary dream and indulge in a variety of freshly baked breads and pastries. Admission to this unique experience is completely free, but attendees will need to arrive early to secure their spot as it operates on a first-come, first-served basis.

The pop-up bakery promises not just delicious food, but an array of cheeky branding elements, character-themed packaging, and limited exclusive merchandise created by pop-culture brand THNK1994. Each aspect of the bakery is thoughtfully crafted to ensure fans feel immersed in the world of 'And Just Like That...'. Daring fans can snap photos, interact with the real-life Hot Fellas, and soak in the ambiance reminiscent of their favorite show's moments.

Dana Flax, VP of Originals Marketing at HBO Max, expressed her excitement for the event, stating, "Bringing Anthony’s vision of hot bread and hotter men to life through the Hot Fellas bakery pop-up has been so much fun. We’re thrilled to invite our fans to experience one of the series’ most iconic storylines in real-time."

For those who can't attend in person, Max has partnered with popular food delivery services Grubhub and Seamless. They are offering a limited-edition Hot Fellas Bakery Bundle which includes a selection of baked goods for fans to enjoy within the comfort of their homes while watching their favorite episodes. This special bundle will be available in select areas of New York City, Chicago, and Los Angeles over the same weekend as the pop-up event.

Event Details:

- Location: Hot Fellas Bakery Pop-Up, 35 Cooper Square, New York, NY 10003
- Dates and Hours:

- Saturday, June 14: 10:00 AM - 6:00 PM EST
- Sunday, June 15: 9:00 AM - 6:00 PM EST

- Admission: Free and open to the public while supplies last.

As fans mark their calendars for this unique 2-day experience, the anticipation around Max's engaging approach to bring beloved television moments to life serves as a reminder of the deep connection that series create with their audiences. With new episodes of "And Just Like That..." releasing weekly on Thursdays and culminating on August 14, audiences can enjoy a rich blend of nostalgia, humor, and culinary delight.

So whether you show up to the East Village or order through Grubhub or Seamless, the Hot Fellas Bakery experience is one that brings the joy of fandom into a real-world context, tantalizing taste buds and firing up excitement among fans everywhere.