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Essity's Annual Report 2025: A Comprehensive Overview

Essity, a global leader in hygiene and health products, has recently released its Annual Report for 2025, detailing a remarkable year that highlighted its resilience and commitment to innovation. As of 2025, Essity recorded net sales of SEK 138 billion, alongside an EBITA excluding IAC of SEK 19.6 billion. Notably, the EBITA margin, which excludes IAC, stood at an impressive 14.1%. The company's financial performance has been further bolstered by a 7% increase in earnings per share compared to the previous year.

Financial Insights and Strategic Actions

In April 2025, Essity initiated its second share buyback program, amounting to SEK 3 billion, reinforcing its dedication to delivering shareholder value. The Board of Directors has also proposed a 6% increase in dividends, suggesting a rise to SEK 8.75 per share. These initiatives signal robust financial health and a strategic focus on enhancing shareholder returns. President and CEO Ulrika Kolsrud remarked on the company’s efforts in aligning its customer and consumer offerings through vital innovations and strategic acquisitions which have been pivotal to strengthening Essity’s competitive edge in a challenging economic landscape.

Innovations and Market Positioning

Throughout 2025, Essity actively improved its market positioning by introducing significant product innovations and executing strategic acquisitions. The report indicates that despite experiencing a turbulent global economy, Essity’s organic sales growth was evident, culminating in their highest margin achieved in the last five years. This performance underscores the durability of Essity's portfolio, which encompasses several globally trusted hygiene and health products that cater to the daily needs of consumers, caregivers, and healthcare professionals worldwide.

Ulrika Kolsrud’s CEO message emphasizes the commitment of Essity's employees, describing their determination to improve the quality of life for customers and consumers alike. These innovations not only reflect the company’s agility in adapting to market demands but also enhance its credibility as a leading provider of hygiene solutions.

Sustainability and Future Strategies

The Annual Report includes detailed sections on Essity’s sustainability initiatives, underscoring the company’s commitment to environmental responsibility and social impact. As modern consumers increasingly seek brands that demonstrate accountability, Essity's concerted efforts in sustainability not only fulfill consumer expectations but also position the company favorably within its industry.

Looking ahead, Essity's strategic priorities will focus on continued innovation, market expansion, and efficiency improvements. By leveraging its strengths in research and development, the company aims to uphold its leadership position and address evolving market trends effectively.

For stakeholders and interested parties, the complete CEO message, detailed financial data, and insights into Essity’s strategic undertakings can be accessed through the Annual Report available at essity.com. This comprehensive release outlines how Essity remains steadfast in its mission to lead in the hygiene and health sectors even amidst economic challenges.

As Essity moves forward into 2026, its strong financial foundation and commitment to innovation pave the way for continued growth and resilience in an ever-changing market landscape.