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The Resounding Success of 'Selling Your Company'

In a significant development in the business literature landscape, the book 'Selling Your Company: Complete M&A Guide for Owners' has captured the attention of entrepreneurs and business owners throughout Japan. Published by Forway Inc., and authored by Yuta Morisawa, who also stands as the CEO of M&A Prep Holdings, the book has swiftly risen to the top of business book rankings across major bookstores nationwide.

Achievements in Bookstores

This guide, launched on April 20, 2026, has topped the business book charts from its very first week, achieving remarkable recognition in key locations such as Kanda Jimbocho, known as a hub for business books. Notably, it was rated number one at Sanseido Bookstore, Kanda Jimbocho, showcasing its popularity among readers who seek comprehensive insights and practical knowledge on M&A. The Kinokuniya Bookstore in the Otemachi Building also celebrated the title’s number one rank, while the Shinjuku Kinokuniya not only placed third in the business category but also achieved a commendable tenth overall.

Learnings from the Book: A Strategic Approach to Selling Businesses

What sets 'Selling Your Company' apart is its commitment to grounding the idea of selling a business in strategic reasoning rather than emotional perspectives. Through a practical lens, Morisawa addresses essential questions such as:

• - How is the selling price determined?
• - What criteria should one use to evaluate a good M&A advisor?
• - Why is the choice of the initial consultation partner critical?
• - How should one assess potential buyers?
• - What actions should business owners absolutely avoid during the sale process?

Morisawa’s expertise in M&A, drawn from both brokerage and investment fund sides, brings a unique dual perspective that enriches the content, leading many readers to declare this book as “more realistic than other M&A literature” and “reflective of real-world scenarios.” This pragmatic approach resonates not just with seasoned executives but with a broad spectrum of business professionals eager to enhance their decision-making skills.

Visual Proof of Success
In light of its prominence, images of the book's ranking displays at major bookstores are captivating attention. The Sanseido Bookstore and Kinokuniya locations proudly showcase their top rankings, reflecting the book's overwhelming popularity among readers.

Book Publishing Details

• - Title: Selling Your Company: Complete M&A Guide for Owners
• - Author: Yuta Morisawa
• - Release Date: April 20, 2026
• - Price: ¥1,700 (excluding tax)
• - Format: 224 pages, in A5 size
• - Publisher: Forway Inc.
• - ISBN: 978-4-910786-17-9

About the Publishers

Forway Inc. was established on September 2, 2020, and is headquartered in Shibuya, Tokyo. Under the leadership of CEO Yohei Nakayama, the company is committed to producing insightful publications that address pressing topics in the business community.

The sales and publishing information is neatly encapsulated in the contact details available through Forway, making it easy for bookstores and readers alike to access this acclaimed resource. Inquiries can be directed to Yuji Ezaki at 03-6433-7585 or via email at [email protected].

This publication not only signifies a shift in the literature available for business leaders navigating succession challenges but serves as a practical guide for anyone considering the sale of a business, illuminating the complexities of M&A with clarity and strategic foresight.