#Japan #Tokyo #ReDS #PropoCloud #Housmart

Housmart Launches PropoCloud Customer Support for REDS

In an exciting development for the real estate sector, Housmart Co., Ltd. is set to implement its innovative customer support system, PropoCloud, for the real estate brokerage company, REDS. This implementation will begin in June 2025 and is geared toward enhancing the sales processes of REDS, which is also recognized for supervising the TV adaptation of the popular comic series Shoujiki Fudosan (Honest Real Estate).

Overview of PropoCloud

Real estate brokerage companies typically face the challenge of managing multiple client requirements effectively. They usually save search criteria for each potential buyer across various property information sites. Furthermore, the tedious task of modifying marketing materials, known as “帯替え” (obitai) — where companies change the contact and branding information on downloaded property listings — consumes significant time and resources.

With the introduction of PropoCloud, REDS aims to streamline these processes. The system will allow for customized search criteria saving per salesperson, alongside features that facilitate one-click auto-rebranding of marketing materials and detection of property price changes. This shift promises a more effective and efficient client service experience.

Comments from REDS

Mr. Tomokazu Fukaya, CEO of REDS, expressed the importance of PropoCloud in their operations. He stated, “In the fast-paced real estate market, timely responses and precise information management are crucial. With PropoCloud, we can significantly reduce the daily operational burdens of tasks like帯替え and saving search conditions. This will allow our sales staff to concentrate on fundamental aspects of their jobs. Enhancing the quality of our operations will lead to more personalized recommendations and faster responses for each of our clients.” He concluded by emphasizing the company’s commitment to leveraging technology for better service delivery.

Key Features of PropoCloud

Housmart’s PropoCloud comes with several noteworthy features designed to simplify real estate transactions:

• - Automated Rebranding: Users can automatically change the branding on sales materials simply by downloading them from property information sites. Additionally, the rebranded materials can be easily shared via URL, eliminating the need to worry about file sizes when emailing potential buyers.

• - Price Change Notifications: Whenever there’s a price adjustment for a property that a client has previously viewed, PropoCloud will notify the sales agent when they revisit that property’s page. This ensures timely communication of such important updates to clients, enhancing engagement and satisfaction.

• - Personalized Search Criteria: While traditional systems only allow saving search parameters for the branch office, PropoCloud enables saving on a per-agent basis. This means that agents can maintain their clients' specific preferences and provide immediate suggestions for new listings that match their needs.

About REDS

Founded in October 2008, REDS Inc. has established itself as a key player in the real estate market. The company specializes in facilitating real estate transactions, renovation works, and various related services. Headquartered in the Shinjuku area of Tokyo, REDS continues to innovate and adapt to the evolving demands of the property market.

Website: REDS

About Housmart

Housmart is transforming the working experience within the real estate industry, empowering sales personnel to unlock their full potential. The company is dedicated to providing services that inspire agents and enrich their sales experiences. Founded in October 2014, Housmart is also known for its products, including PropoCloud, a sales support SaaS, and the efficiency-enhancing system “2秒でブッカク！” (Book It in Two Seconds!).

Website: Housmart