#United States #Seattle #AI Advertising #Performance Marketing #Scowtt

Scowtt Raises $12 Million in Series A Funding

In an impactful move for the advertising technology landscape, Scowtt, an AI-driven advertising optimization platform, has announced raising $12 million in Series A funding. This funding was spearheaded by Inspired Capital, with contributions from industry heavyweights like LiveRamp Ventures and Angeles Investors. This financial backing comes at a time when the performance marketing sector is ripe for innovation, particularly through the use of advanced artificial intelligence.

Founded in 2024, Scowtt is on a mission to disrupt the $300 billion performance marketing industry by integrating sophisticated predictive AI models into how advertisers manage their paid campaigns on various platforms. Unlike traditional advertising technologies that depend on historical data and proxy signals, Scowtt employs first-party customer data from CRMs to generate predictive and immediate signals, thus significantly enhancing advertising efficacy without necessitating a reevaluation of existing workflows or platform switches.

This AI-driven approach has begun to yield remarkable results for various brands. For instance, LaserAway achieved a 59% improvement in Return on Ad Spend (ROAS) after implementing Scowtt's predictive models alongside its first-party CRM data. Similarly, Advanced Hair Restoration reported a 64% boost in Purchase ROAS by utilizing Scowtt’s advanced predictive capabilities that target the stages of CRM, thereby identifying leads more likely to convert into high-value customers. Meanwhile, an education-related advertiser noted a 38% growth in ROAS by leveraging Scowtt's modeling of enrollment likelihood from CRM lifecycles, supplying new real-time data that has notably improved performance across search and social media channels.

Eduardo Indacochea, CEO and Founder of Scowtt, expressed his vision for the platform: “After spending nearly two decades building advertising solutions at major companies like Meta, Google, and Microsoft, I've encountered the inherent limitations of current enterprise advertising strategies. These existing systems tend to prioritize platform-level success, often at the expense of individual advertiser growth. Scowtt endeavors to fill that gap, using state-of-the-art AI to maximize the potential of customers’ first-party information, thus providing performance that was previously unattainable.”

Scowtt's revolutionary platform enhances efficiency in customer acquisition, providing measurable outcomes without interfering with businesses' current marketing workflows. Once set in motion, the platform operates seamlessly across major advertising channels, including search, social media, and display advertising.

Looking ahead, Scowtt envisions not just better ad optimization but aims to establish an operating system specifically designed for growth. This would create a closed-loop environment where businesses can automate their marketing performance through CRM insights while also employing intelligent AI to bolster sales initiatives.

In a landscape increasingly challenging for advertisers due to the decline of cookie-based tracking, Scowtt stands out with its ability to analyze first-party data to effectively predict which leads are most likely to convert into valuable customers. This predictive model signifies a pivotal transition from the outdated reactive methods that have characterized digital advertising for over two decades.

Lucy Deland, General Partner at Inspired Capital, commented on the potential Scowtt holds within the advertising technology realm, noting, “The team behind Scowtt represents the pinnacle of enterprise advertising technology. With their extensive experience in developing and marketing the platforms that fuel today’s digital economies, they possess a unique understanding of both the technical frameworks and the real challenges advertisers face. We are confident that Scowtt is poised to redefine the future of adtech.”

About Scowtt

Scowtt is at the forefront of AI-powered advertising optimization, helping enterprise clients enhance their paid campaign performance across all significant advertising channels. By harnessing first-party data from CRMs along with predictive AI models, Scowtt provides real-time insights to improve lead quality, lower customer acquisition costs, and expedite revenue growth. Headquartered in Seattle, WA, and founded in 2024, Scowtt continues to push boundaries in advertising technology, backed by notable investors like Inspired Capital, LiveRamp Ventures, Angeles Investors, and Angeles Ventures. For more information, visit www.scowtt.com.