Collaboration Unveiled
The popular Napolitan spaghetti restaurant,
Panchou, is launching a collaboration with the renowned detergent brand
OxiClean. This partnership aims to tackle the common issue of tomato sauce stains that come with enjoying delicious Napolitan pasta. Starting August 1, 2025, a special campaign titled
“Delicious Stains Meet OxiClean!” will kick off, coinciding with
Laundry Day in Japan—August 1. This initiative is designed to remind fans of the joy of eating Napolitan pasta without worrying about unsightly stains on their clothes.
Campaign Highlights
The
OxiClean brand, well-known for its stain-removing prowess, conducted a survey revealing that dishes made with tomato sauce are the predominant cause of messy eating experiences, with 59.0% of respondents voting for it as the top stain culprit. This provided a perfect backdrop for the collaboration, combining the cleaning power of OxiClean with the hearty enjoyment of Panchou's signature dishes.
From August 1 to August 31, participating Panchou locations across Japan will offer exclusive OxiClean trial samples to the first 20,000 customers. Additionally, there will be a lucky draw where 100 fans can win
OxiClean MaxForce Spray and a complimentary dish from Panchou. This is a splendid opportunity for customers to indulge while minimizing worries about food-related stains.
Engaging Events
One highlight of this campaign takes place at the
Koshigaya Bypass Store, where OxiClean will fully transform the venue with creative decor and advertising. During the campaign, customers can enjoy the vibrant atmosphere and experience the delightful combination of good food and effective cleaning solutions. Promotional videos featuring
Panchou CEO, Noji, addressing common stain problems will also be featured, adding a touch of entertainment.
How to Participate
To get your hands on an OxiClean sample:
1. Follow OxiClean Japan on X (formerly Twitter).
2. Show the staff at Panchou your follow screen to receive a packet of their powdered OxiClean sample (limited to the first 20,000 participants).
For those entering the draw, simply repost the campaign announcement on OxiClean’s X page to complete your entry for the
OxiClean MaxForce Spray and
Panchou dish voucher.
Author’s Note on the Collaboration
This collaboration between
Panchou and
OxiClean opens new avenues for enjoying delicious meals without the dread of making a mess. Both entities are passionate about their missions—providing satisfying culinary experiences and ensuring hassle-free cleaning solutions. This campaign not only amplifies brand awareness but also emphasizes the joy of eating and how OxiClean stands ready to tackle the consequences of a good meal.
The Brands Behind the Campaign
Panchou
Founded to honor traditional cooking methods, Panchou specializes in serving hearty Napolitan pasta with their uniquely thick noodles and proprietary sauce, making it a favorite among fans. The passion for quality ingredients and the dedication to crafting every dish in-house contributes to an unparalleled dining experience.
More information can be found on their official website at
Panchou.
OxiClean
Established in 1997 in the USA and introduced in Japan by 1999, OxiClean has become synonymous with tackling tough stains. Their products are recognized for their efficiency on various materials, making them a household staple.
Learn more about OxiClean at
OxiClean Japan.