Robin van Persie Becomes ENGWE's Brand Ambassador for Car-Free Day Campaign

Robin van Persie Becomes ENGWE's Brand Ambassador

In a fantastic move to promote sustainable transportation, ENGWE, a leading global brand specializing in electric bicycles, has appointed the renowned Dutch football legend Robin van Persie as their new brand ambassador. This collaboration, announced ahead of the upcoming Car-Free Day, aims at highlighting the importance of reliable and accessible mobility solutions in today’s world.

The campaign, anchored in the concept of "GOOD AS G.O.A.T" — a clever play on the common phrase "as good as gold" — draws inspiration from the sports vernacular where G.O.A.T refers to the "Greatest of All Time." Through this partnership, ENGWE intends to relate van Persie's illustrious football career to their goal of providing dependable bicycles that users can trust in every journey.

A Legendary Career and Values

Robin van Persie's illustrious football career is well known, from playing with Feyenoord to making his mark at Arsenal and Manchester United. His achievements include winning the Premier League and twice securing the Premier League Golden Boot, complemented by unforgettable moments such as his iconic diving header at the 2014 World Cup. These accomplishments underline his dedication, discipline, and readiness to seize pivotal moments.

Transitioning from his footballing days, van Persie has embraced roles in coaching and family life; however, one principle remains: being present and supportive. This ideology perfectly aligns with ENGWE's mission of ensuring that their electric bikes deliver consistent performance, comfort, and security for daily commutes or weekend adventures. According to an ENGWE executive, "Robin epitomizes reliability and an active lifestyle beyond football. Together, we aim to make electric mobility a natural part of everyday life."

Van Persie himself added, "Throughout my career, I learned the importance of trust — relying on your teammates and your decisions. That’s one of the aspects that attracted me to ENGWE."

The Bike of Choice: ENGWE L20 3.0 Series

As part of this collaboration, van Persie will be riding the ENGWE L20 3.0 Series, further promoting the idea of "COUNT ON EVERY RIDE" as part of daily mobility. This bicycle has been designed with user comfort in mind, featuring a low-step frame, a full suspension system, torque sensor assistance, rapid charging, and IoT connectivity features. Notably, the L20 3.0 Pro model received the prestigious iF DESIGN AWARD 2026, asserting its advanced design qualities.

Moreover, ENGWE's extensive research and development capabilities are complemented by robust quality control and customer service. With 15 company-owned stores and over 400 retail partners across Europe, user confidence is inherent throughout the entire ownership experience.

Promoting Car-Free Alternatives

In line with the European Car-Free Day, celebrated on September 22nd, ENGWE is launching a campaign titled "Car-Free, Carefree," running from September 16th to October 8th. The initiative encourages people to rethink short car trips in favor of more active, flexible forms of mobility, promising potential savings of up to €685.

On September 19th, van Persie will make his first public appearance with ENGWE at the SOE Spain event, where he will meet fans and showcase ENGWE's latest electric bicycles. The event will provide media opportunities for interviews and bike test rides, elevating ENGWE's visibility.

About ENGWE

ENGWE is dedicated to revolutionizing everyday travel with an electric bicycle experience that empowers users to explore and navigate their surroundings with greater freedom. Through this partnership with Robin van Persie, ENGWE hopes to inspire more people to embrace sustainable transportation options in their daily lives.