Experience a Unique ‘ONIUME CITY’ Pop-Up in Akihabara This June

Experience the Whimsical ‘ONIUME CITY’ Pop-Up in Akihabara

From June 18 to July 8, 2025, the hustle and bustle of Akihabara will be infused with a delightful charm as CHOCOLATE Inc. unveils the ONIUME CITY POP UP SHOP. This unique event, located at the first floor of AKIBA LINK inside JR Akihabara Station, is dedicated to the beloved characters ONIUME, a whimsical duo composed of a rice ball and a plum. Created by the talented artist known as furiirakun, ONIUME has captured the hearts of over 850,000 followers on social media by depicting the mundane yet endearing everyday lives of these characters.

Explore the World of ONIUME

The pop-up will transport visitors into the fantastical ONIUME CITY, inviting them to explore a vividly decorated store resembling a playful cityscape. Inside, you’ll discover 29 new exclusive items including accessories and apparel perfect for everyday use. Each product reflects the quirky nature of ONIUME, from a capsule hotel styled like a plastic bottle to a limousine shaped like an egg carton. Here’s a glimpse of what you can find:

- Postcard Set at ¥660
- Acrylic Keychains (5 designs) at ¥770 each
- Die-Cut Mini Stickers (6 designs) at ¥275 each
- Banner Stickers at ¥440
- Die-Cut Stickers (2 designs) at ¥330 each
- Sticker Commas (6 designs) at ¥275 each
- A4 Clear Files at ¥550
- A5 Clear Files at ¥440
- Acrylic Stands (2 designs) at ¥880 each
- T-shirts (Size L) for ¥3,620
- Tote Bags for ¥2,200
- A3 Posters at ¥550

All prices include tax. Availability of products and specifications may vary, and some items may be subject to change.

Capture the Memories

In addition to shopping, the pop-up will feature a special photo spot for fans to capture their memorable moments in ONIUME CITY. Guests are encouraged to take photos alongside their plush toys against the backdrop of the event’s stunning visuals.

Exclusive Gifts Await

As a treat for devoted fans, customers spending over ¥3,000 (tax included) on ONIUME merchandise during the event will receive an exclusive ‘Mai Number Card’—a unique collectible featuring either a rice ball or plum design. The distribution of these cards will be divided into two periods: the rice ball design is available from June 18 to June 27, and the plum design from June 28 to July 8, while supplies last.

Who is ONIUME?

ONIUME is characterized by the contrasting personalities of the salty rice ball and the sour plum, sharing their simple yet delightful daily lives. The creative mind behind ONIUME, furiirakun, expresses everyday occurrences in a humorous way. Furiirakun continues to thrive in the digital art scene, showcasing vibrant and relatable stories through various social platforms, with an impressive following of over 640,000 on Instagram alone. Their passion for food and creativity shines through in all their works.

For more about ONIUME and to stay updated with their adorable adventures, check them out on:

Please ensure to include the copyright notice ©furiirakun when using images from this release.