#China #Shanghai #Chery #Shanghai Auto Show #HIMLA

Chery Unveils the Groundbreaking HIMLA Series at the 2025 Shanghai Auto Show

On April 23, 2025, amidst the excitement of the Shanghai Auto Show, Chery officially launched its brand new HIMLA pickup series. This introduction marks a significant milestone in the automotive landscape as it aims to reshape the pickup segment entirely. With an emphasis on bringing a complete product line to the market, HIMLA encompasses everything from compact to mid-sized and large pickups, catering to a variety of user needs.

Zhu Shaodong, the Deputy General Manager of Chery International, shared the brand's vision during the launch. He emphasized Chery's commitment to becoming the top choice for family-oriented customers. “HIMLA can navigate terrains that lead every user to their dream destinations,” he stated. This ambition aligns with Chery’s strategy of expanding beyond mere utility, as pickups increasingly blend lifestyle and work.

The HIMLA series epitomizes Chery's technological prowess and is designed to redefine global mobility scenarios. With nearly three decades of technical experience, Chery aims to utilize this expertise to influence the value chain within the global pickup market through three core principles: a complete product portfolio, a transition towards new energy sources, and expanded intelligent technology capabilities.

The name “HIMLA” reflects a tribute to mountain peaks and the spirit of conquest, symbolizing the bold yet practical values cherished by prospective users. Positioned as a strategic pillar within Chery's global expansion efforts, HIMLA ensures versatility with various transmission options, including gasoline, diesel, and fully electric versions. This flexibility meets diverse demands, ranging from commercial utility to family transportation and off-road adventures.

HIMLA is not just another pickup; it signifies a technological statement by Chery that could redefine consumer perceptions of pickups globally. The series is driving pivotal market trends towards passenger-centric designs, intelligence, premium features, and the adoption of new energy sources. As the pickup market continues to evolve, HIMLA presents a more economical and tailored solution for various use cases.

Overall, the launch of HIMLA at the 2025 Shanghai Auto Show is expected to accelerate the evolution of the pickup segment and resonate with consumers searching for purpose-driven vehicles that combine functionality with modernity. With its unprecedented approach, Chery not only showcases its commitment to innovation but also reaffirms its place as a significant player in the global automotive industry.