#Japan #Tokyo #Hello Kitty #Sanrio #J League

Sanrio and J League: A Fair Play Initiative

On September 3, 2025, Sanrio, the beloved company behind Hello Kitty, will join forces with the Japan Professional Football League (J League) to launch the Fair Play Ribbon Project. This collaboration aims to inspire fans, supporters, and participants to embrace the spirit of fair play in football while celebrating the power of teamwork and respect.

Special Offers and Partnerships

As part of this project, attendees at J League matches can expect exciting promotions. Notably, fans will receive a Fair Play Ribbon Clear File at the venues where the matches are held. This limited-time item will feature unique designs from all 60 clubs participating in the league, merging their colors and symbols with the iconic Hello Kitty to send a powerful message of unity.

In addition to this giveaway, a special Fair Play video featuring Hello Kitty will be screened on large displays at the stadiums, showcasing her as a champion of respect and camaraderie in football. The video will air from September 3 until December 6, 2025, ensuring viewers are reminded of the core values of sportsmanship throughout the season.

Furthermore, from September 1, 2025, exclusive merchandise featuring collaborations between Hello Kitty and the J League clubs will be made available for fans. The products will range from mascot items to keychains and T-shirts, each adorned with club-specific designs. Prices will vary, starting from 800 yen for acrylic keychains up to 3,500 yen for custom T-shirts. Be sure to check each club’s merchandise offerings, as availability may differ.

Project Goals and Vision

Fundamentally driven by the ethos “One World, Connecting Smiles,” Sanrio aims to spread joy and happiness through meaningful connections. The Fair Play Ribbon symbolizes the bonds formed not just among players, but between fans and the community as a whole, underscoring the respect everyone should have for one another in the world of sports.

The initiative will not only be a celebration of the beautiful game of football but will also serve as a reminder of the importance of respect and kindness towards fellow players and supporters. By taking part in this project, the J League hopes to provide numerous opportunities for fans to engage in discussions about fair play and sportsmanship.

The Fair Play Ribbon Design

The Fair Play Ribbon design integrates elements from each J League club, showcasing the vibrant team colors and the spirit of community. Hello Kitty peeking through a round window representing each club adds a touch of charm, emphasizing the message of unity and companionship through the universal language of sport.

Event Highlights

• - Fair Play Ribbon Clear File Giveaway

- Distribution Period: September 3, 2025 - October 26, 2025
- Size: A4
- Given to attendees of selected matches.

• - Hello Kitty Fair Play Video

- Broadcast Duration: September 3, 2025 - December 6, 2025
- Features Hello Kitty giving out the Fair Play Ribbon to all game participants.

• - Collaborative Merchandise Launch

- Available from September 1, 2025, at match venues and online stores.

• - Hello Kitty’s Participation in Ceremonies

- Hello Kitty will be featured in some matches, alongside players while promoting the Fair Play message.

For full details on merchandise and match schedules, please visit the official project website. This initiative is not just about football; it’s about creating a friendlier and more inclusive environment in sports for everyone.

Let's unite in the spirit of fair play and celebrate our passion for football together!