#Japan #Tokyo #insights #Reaplus #Youth Now!

Reaplus Introduces a New Insight Solution: 'Youth Now!'

In the heart of Shibuya, Tokyo, Reaplus, a company renowned for its multifaceted support for talent, influencers, casting, promotional strategy design, advertising operations, and D2C among other endeavors, has officially launched a new insight solution targeting the values and behaviors of the youth titled 'Youth Now!'. This innovative service aims to streamline marketing initiatives for businesses by leveraging a vast network of social media influencers, utilizing both qualitative insights and quantitative data to speed up the process of planning, promotional activities, and product development.

Background of 'Youth Now!'

For years, Reaplus has been at the forefront of establishing brand communication strategies catered to young audiences. By supporting companies in leveraging influencers and enhancing their engagement with the youth, Reaplus has fostered an environment where brands connect with younger demographics meaningfully. Through extensive experience, the team has identified common challenges faced by marketing professionals and product developers in this landscape:

1. Speed Challenges: The rapid evolution of trends makes it difficult for businesses to keep pace with comprehensive research.
2. Hypothesis Testing Challenges: While numerous marketing initiatives are deployed, the lack of clear results often leaves teams perplexed.
3. Utilization Challenges: There can be uncertainty regarding whether the insights obtained from research can be effectively implemented into strategies.

These experiences revealed the necessity for a system that allows companies to access the real-time voices of youth directly and instantaneously.

The Value of 'Youth Now!'

'Youth Now!' was created specifically for brands that grapple with marketing challenges associated with youth consumers. This research and planning solution collects and analyzes contemporary insights from young individuals, connecting these findings to actionable marketing strategies. Here's a glimpse of the values offered:

1. Speedy Capture of Youth Voices

• - A dedicated network that allows collection of hundreds of responses from young consumers quickly.
• - Accurate grasping of the latest trends through outreach to active social media users.
• - Comprehensive handling from research to reporting enables a seamless process.

2. In-depth Insight Analysis

• - Quantitative analysis through surveys to shape market trends.
• - Comprehensive interviews with influencers and focus groups for deeper insights.
• - Gifting research that captures authentic opinions post-experience, boosting social media engagement.

3. Strategic Recommendations

• - High-precision analysis backed by actual purchasing and engagement data.
• - Customized strategies tailored to specific brand challenges.
• - One-stop support from data analysis to action plan development based on Reaplus's expertise in youth engagement.

Services Offered by 'Youth Now!'

Reaplus offers the following services through 'Youth Now!':

1. Survey Research: Visualizing decision-making patterns among youth to provide foundational data for targeting and promotional strategies.
2. Influencer Interviews: Listening to influencers with significant followings to understand trends from the creators' perspectives.
3. Group Interviews: Engaging small groups of young people to extract genuine emotions and subconscious needs beyond traditional quantitative data.
4. Gifting Research: Analyzing how product experience impacts purchase intentions by observing social media interactions post-use.
5. One-stop Strategy Proposals: Synthesizing research results into actionable marketing and advertising initiatives.
6. Trend Reports: Regular updates on youth trends across industries for internal documentation and future planning.

Expected Applications

• - Supporting the development and rebranding of youth-oriented products.
• - Validating strategies for social media and influencer marketing.
• - Designing youth-targeted campaigns and analyzing effectiveness.
• - Custom research on emerging trends in youth markets.

In conclusion, Shion Matsumoto, the president of Reaplus, emphasizes, “With the launch of 'Youth Now!', we aim to comprehensively support our clients in connecting with the younger generation, ensuring they 'reach,' 'engage,' and 'resonate' with young people effectively.” Reaplus is committed to becoming the go-to partner for businesses that seek to navigate the dynamic youth landscape successfully.

Company Overview

Company: Reaplus, Inc.
Location: 9-8 Sarugakucho, Shibuya-ku, Tokyo
President: Shion Matsumoto
Founded: July 20, 2023
Business Activities: Communication production, insight services, talent support, casting, subsidy assistance, and D2C business.
Website: Reaplus
Note: Reaplus Note