Revance's Bold Celebration of National Sunscreen Day at Times Square
Revance has made a stunning announcement that is sure to catch the attention of sun safety advocates across the U.S. This year, the company is celebrating National Sunscreen Day with a high-energy digital billboard in the heart of Times Square, New York City. This event marks not just a celebration but also a campaign to amplify skin cancer awareness as it closes out Skin Cancer Awareness Month and welcomes the sun-filled season.
The Times Square billboard promotes Blue Lizard® Australian Sunscreen, recognized as the best-selling mineral SPF brand in the U.S. The message—"Be Fearless in the Sun"—encourages individuals and families to embrace sun safety without fear. Steve Gallopo, Revance’s Executive Vice President and Chief Commercial Officer, expressed his excitement about this celebration, stating, "This billboard is a monumental celebration of our heritage in mineral sun protection and a call to action for everyone to take sun safety seriously."
In support of this campaign, Nicole Watson, Senior Vice President of Global Therapeutics Marketing, emphasized the importance of making sun protection accessible to all families. The recent rebranding of Blue Lizard not only modernizes the product’s look but also aligns it with today's consumer demands for cleaner, safer products. With an array of reformulated mineral sunscreens, the updated products offer 100% mineral active ingredients while avoiding fragrances, parabens, phthalates, oxybenzone, and octinoxate.
As the exposure to harmful UV rays can accumulate over time, Dr. Aanand Geria, a board-certified dermatologist, notes the importance of consistent use of broad-spectrum sunscreen. He underscored, "Daily use of a broad-spectrum mineral sunscreen, like those from Blue Lizard, can significantly reduce the risk of developing skin cancer." His endorsement highlights the product's reliability, adding confidence for both him and his family.
Blue Lizard has a remarkable history of nearly three decades in sun protection, and their dermatologist-recommended products strive to cater to the needs of all skin types. The commitment to offering formulas safe for sensitive skin is reflected in the brand’s initiative to eliminate harmful chemicals that can also threaten marine ecosystems. The innovative Smart Cap® technology in their packaging is designed to remind consumers of reapplication and alerts them to harmful UV rays, which emphasizes the brand's commitment to both users and the environment.
Additionally, Blue Lizard's partnership with The Skin Cancer Foundation reinforces its dedication to sun safety and skin cancer prevention. This Times Square activation is an opportunity for the brand to reach a wider audience, empowering families to enjoy sun activities confidently, knowing they have trusted protection. For those interested in learning more about Blue Lizard and their extensive range of products, more information is readily available at their website.
As we approach the sunny months, initiatives like this encourage everyone to acknowledge the significance of skin protection and promote broader understanding and uptake of sun safety measures. It's a perfect time for families to prepare for outdoor fun while ensuring they are equipped with the best protection, making this campaign not only a marketing success but a communal responsibility toward health and safety.
The Times Square billboard promotes Blue Lizard® Australian Sunscreen, recognized as the best-selling mineral SPF brand in the U.S. The message—"Be Fearless in the Sun"—encourages individuals and families to embrace sun safety without fear. Steve Gallopo, Revance’s Executive Vice President and Chief Commercial Officer, expressed his excitement about this celebration, stating, "This billboard is a monumental celebration of our heritage in mineral sun protection and a call to action for everyone to take sun safety seriously."
In support of this campaign, Nicole Watson, Senior Vice President of Global Therapeutics Marketing, emphasized the importance of making sun protection accessible to all families. The recent rebranding of Blue Lizard not only modernizes the product’s look but also aligns it with today's consumer demands for cleaner, safer products. With an array of reformulated mineral sunscreens, the updated products offer 100% mineral active ingredients while avoiding fragrances, parabens, phthalates, oxybenzone, and octinoxate.
As the exposure to harmful UV rays can accumulate over time, Dr. Aanand Geria, a board-certified dermatologist, notes the importance of consistent use of broad-spectrum sunscreen. He underscored, "Daily use of a broad-spectrum mineral sunscreen, like those from Blue Lizard, can significantly reduce the risk of developing skin cancer." His endorsement highlights the product's reliability, adding confidence for both him and his family.
Blue Lizard has a remarkable history of nearly three decades in sun protection, and their dermatologist-recommended products strive to cater to the needs of all skin types. The commitment to offering formulas safe for sensitive skin is reflected in the brand’s initiative to eliminate harmful chemicals that can also threaten marine ecosystems. The innovative Smart Cap® technology in their packaging is designed to remind consumers of reapplication and alerts them to harmful UV rays, which emphasizes the brand's commitment to both users and the environment.
Additionally, Blue Lizard's partnership with The Skin Cancer Foundation reinforces its dedication to sun safety and skin cancer prevention. This Times Square activation is an opportunity for the brand to reach a wider audience, empowering families to enjoy sun activities confidently, knowing they have trusted protection. For those interested in learning more about Blue Lizard and their extensive range of products, more information is readily available at their website.
As we approach the sunny months, initiatives like this encourage everyone to acknowledge the significance of skin protection and promote broader understanding and uptake of sun safety measures. It's a perfect time for families to prepare for outdoor fun while ensuring they are equipped with the best protection, making this campaign not only a marketing success but a communal responsibility toward health and safety.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.