Yayoiken Unveils '12 Stories About Food' on Their Official Website

Discover Yayoiken's New Content: '12 Stories About Food'

On December 17th, Yayoiken, a popular Japanese set meal restaurant chain owned by Plenus Corporation, launched an exciting new section on its official website called '12 Stories About Food'. This initiative seeks to enhance the experience of enjoying Japanese cuisine by intertwining food narratives with the distinct seasons of Japan, represented in engaging illustrations and stories.

Yayoiken currently operates 363 restaurants across Japan, focusing on providing seasonal menus that showcase fresh ingredients all year round. Their commitment to embracing the changing seasons is reflected not only in their dishes but also through various in-store materials like menus and posters that artistically incorporate seasonal motifs and colors.

Background and Purpose

Renowned for its dedication to quintessential Japanese dining experiences, Yayoiken believes in promoting a sense of seasonal sensitivity, or 'shiki', through its offerings. The recent addition of the '12 Stories About Food' aims to deepen this commitment by visually and emotionally conveying the connection between Japanese food and the changing seasons. Each month features a unique story and vibrant illustration that reflects a culinary masterpiece, thus enhancing the brand’s storytelling and cultural resonance.

Content Overview

- Title: '12 Stories About Food'
- Launch Date: December 17
- Location: Available on the official Yayoiken website
- Format: A total of 12 stories and illustrations, one for each month of the year
- URL: Yayoiken - 12 Stories About Food

Yayoiken plans to progressively share these stories and their accompanying illustrations on its official social media platforms, including Instagram and X (formerly Twitter).

Monthly Titles and Themes

Here's a sneak peek at the delightful array of stories:

Month	Title	Seasonal Flower	Seasonal Color
-	-	---	------
January	'The Beginning of Rose-Tinted Days' featuring 'Grilled Salmon Breakfast'	Plum	Rose Pink
February	'A Special Reward That Supports Tough Days' featuring 'Yayoiken Set'	Camellia	Light Green
March	'A Meal That Rivals Any Fine Dining' featuring 'Stir-fried Meat and Vegetables Set'	Rapeseed	Golden Yellow
April	'Enjoying the Excitement of Childhood' featuring 'Cheese Hamburger Set with 4 Types of Cheese'	Cherry Blossom	Deep Pink
May	'The Irreplaceable Choice' featuring 'Chicken Nanban Set'	Wisteria	Greyish Blue
June	'Living Beautifully Tomorrow' featuring 'Katsu Don'	Hydrangea	Light Blue
July	'Overcoming the Scorching Heat' featuring 'Chilled Soup with Chicken Nanban Set'	Lily	Evergreen
August	'Refreshing Tomorrow' featuring 'Ginger Pork Set'	Morning Glory	Golden Yellow
September	'The Aroma of Autumn Memories' featuring 'Grilled Mackerel Set'	Pampas Grass	Mandarin Orange
October	'A Hearty Delight for My Daughter' featuring 'Delicious Champon'	Cosmos	Ash Brown
November	'Deliciousness Beyond Borders' featuring 'Fried Oysters Set'	Camellia	Crimson Red
December	'A Dish to Warm the Heart and Body in December' featuring 'Chige Set'	Winter Flower	Light Blue

Each story encapsulates a unique dish that not only tantalizes the taste buds but also evokes memories and emotions associated with the respective month. From the 'Grilled Salmon Breakfast' in January, promising a fresh start, to the comforting warmth of the 'Chige Set' in December, these culinary tales are designed to resonate with patrons on many levels.

Storyteller and Illustrator

- Storyteller: Momo Tachibana, a novelist born in Aichi Prefecture, who debuted with her award-winning work and continues to inspire through various novels.
- Illustrator: Mogu Hateyama, an illustrator from Niigata Prefecture, known for his enchanting illustrations featured in numerous book publications.

Expanding the Experience with the Yayoiken App

Yayoiken also boosts convenience and engagement through its official app. Customers can not only check new product announcements and campaigns but also browse menus and locate restaurants. This includes an easy ordering experience via services like Uber Eats and Demaekan directly through the app.

Furthermore, the app offers QR coupons based on stamps earned through mini-games, allowing customers to enjoy their meals at special prices!

Explore more about the app and its features here.

Feel free to check the specific restaurants for unique breakfast items, as availability might vary. With dedication to seasonal flavors and culinary storytelling, Yayoiken is set to provide an enriched dining experience that resonates throughout the year.