Yakuza x Sushi Zanmai
2026-02-10 04:24:37

Exciting Collaboration Between Yakuza Series and Sushi Zanmai Unveiled!

Yakuza Series Partners with Sushi Zanmai for Culinary Delight



The renowned sushi chain, Sushi Zanmai, operated by Kiyomura Corporation, has teamed up with Sega to celebrate the release of the latest Yakuza game, Yakuza Kiwami 3 / Yakuza 3: Dark Ties. This exciting collaboration will run from February 12 to March 11, 2026, at all Sushi Zanmai locations (excluding 'Revolving Sushi Zanmai').

This collaboration introduces the exclusive Dragon's Sushi Ryukyu Set, priced at just 3,333 yen (tax included: 3,666 yen). The set features a variety of sumptuous sushi, including:
  • - Chutoro (medium fatty tuna)
  • - Akami (lean tuna)
  • - Dragon Anago (grilled eel)
  • - Sea Grapes
  • - Aji no Ryukyu (saury marinated in sesame sauce)
  • - Goya Tamago (stir-fried bitter melon with egg)
  • - Ikura (salmon roe)
  • - Red Shrimp
  • - Snow Crab
  • - Steamed Oyster
  • - Marinated Tai (sea bream)
  • - Squid
  • - Toro-taku (fatty tuna and takuan sushi roll)
  • - Mozuku Vinegar
  • - Goya and Aonori Soup

This collaboration's menu is creatively designed to immerse customers in the world of Yakuza, especially by incorporating ingredients tied to Okinawa, a key location in the game's narrative. Dishes feature local specialties such as sea grapes, bitter melon, and mozuku seaweed. The Goya Tamago is presented in a 'champuru' style, while the Aji no Ryukyu reflects the regional essence brought by the game's setting, enhancing the gastronomic experience.

In addition to enjoying this limited-time menu, customers ordering the Dragon's Sushi Ryukyu Set will receive an exclusive promotional sticker. An exciting SNS campaign is also being held where participants who share their experience by posting on X or Instagram with the hashtag #DragonZanmai will have the chance to win luxurious prizes.

SNS Campaign Details:


  • - Campaign Duration: February 12 - March 11, 2026 (28 days)
  • - How to Participate: Follow Sushi Zanmai's official X account (@zanmai_man) or Instagram (@sushizanmaiofficial), order the collaborative set, capture a photo, and share it with the hashtag.

Prizes include:
  • - PS4 version of Yakuza 8
  • - An original Yakuza-themed merchandise set, including a smartphone stand, face towel, mug, accessory case, folding umbrella, cotton bag, charging cable, and sticker.
  • - Sushi Zanmai dining voucher worth 2,000 yen
Eight winners will be chosen for these exciting prizes.

A Taste of Tradition


This isn't Sushi Zanmai’s first venture into the Yakuza realm; the richly detailed in-game Sushi Zanmai Kamurocho branch first appeared in 2012's Yakuza 5. From its storefront design to the vibrant atmosphere faithfully captured in the game, it offers an engaging blend of virtual and real dining experiences.

About the Yakuza Series


The Yakuza series, first launched in 2005, is known for its adult-oriented storytelling, focusing on the lives of passionate men thriving in Japan's dynamic entertainment district. Through themes of love, friendship, and betrayal, it represents a realistic depiction of contemporary Japan, having sold over 27.7 million copies worldwide across all titles.

Insight into Yakuza Kiwami 3 / Yakuza 3: Dark Ties


This new installment brings a dual narrative, with the protagonist Kazuma Kiryu fighting to protect those he holds dear while the story also follows the formidable adversary, Yoshitaka Mine. It integrates new content with revitalized visuals, enhancing the player’s experience.

To explore more about the Yakuza universe, check the official portal site and social media accounts. Embrace the culinary journey at Sushi Zanmai and dive deeper into the immersive world of Yakuza during this exciting collaboration!


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Topics Consumer Products & Retail)

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