#United States #Non-Alcoholic Beverages #The Zero Proof #SoulCycle #East Hampton

The Zero Proof x SoulCycle Partnership

On August 25, 2025, The Zero Proof, a leader in premium non-alcoholic drinks, unveiled its partnership with SoulCycle, the renowned indoor cycling brand. This collaboration kicks off with a special activation in the picturesque Hamptons, integrating The Zero Proof's elegant selection of non-alcoholic beverages into the fitness community at SoulCycle's East Hampton and The Barn studios.

Elevating the Fitness Experience

The activation aims at creating a wellness-focused beverage experience that resonates with SoulCycle's active riders. Offering an array of low-sugar and alcohol-free drinks, The Zero Proof is aligning its products with the health-conscious lifestyle that SoulCycle promotes. A variety of co-branded bundles featuring popular brands such as Lapo's, Oddbird, Good Time Brewing, Guinep Recovery Cocktail, and BEAU VIVA will be available both at the studios and online.

From August 26 through September 2, The Zero Proof will host engaging pop-up tasting events at SoulCycle studios in the Hamptons, allowing riders to sample and purchase these innovative drinks after their workouts. These offerings will also be accessible across the nation online, with plans for future studio activations in other cities as part of a broader national initiative.

A Visionary Collaboration

Trevor Wolfe, co-founder of The Zero Proof, expressed excitement about this collaboration, emphasizing the brand's alignment with SoulCycle's value of community and wellness. Wolfe stated, "Enriching your soul through exercise and treating your body right aligns closely with SoulCycle's ethos and community." As a result, partnering with SoulCycle reinforces The Zero Proof's mission of providing tasteful non-alcoholic options that cater to a health-conscious audience.

SoulCycle's Director of Strategic Partnerships, Namita Gupta, shared her enthusiasm for the partnership, noting that it allows them to connect with their riders beyond the bike. She remarked, "Our riders crave discovery—new sounds, new experiences, new ways of showing up for themselves—and the growing NA space reflects exactly that connection, ritual, and joy without compromise."

Quality Non-Alcoholic Options

The Zero Proof prides itself on curating non-alcoholic drinks that do not compromise on flavor or the overall drinking experience. Each product is meticulously selected for its taste, low sugar content, and suitability for an active lifestyle, making them the ideal accompaniment to SoulCycle's energetic environment. This partnership is a testament to the rising consumer interest in premium, alcohol-free alternatives that not only support wellness goals but also enhance the overall experience expected by today's discerning consumers.

Looking Ahead

This national partnership between The Zero Proof and SoulCycle symbolizes a collective stride towards a lifestyle that embraces mindful choices without sacrificing enjoyment. With the growing demand for quality non-alcoholic drinks, both brands are setting a precedent in the market, appealing to an audience eager for innovative and health-conscious alternatives.

For more details on The Zero Proof's offerings and upcoming SoulCycle events, visit The Zero Proof.