American Kennel Club Unveils New Campaign to Honor Dogs and Their Owners

American Kennel Club's New Campaign: A Celebration of the Human-Dog Bond

The American Kennel Club (AKC), a leading non-profit dog registry, has recently introduced its new campaign, "Everything We Do, We Do for Dogs." This initiative aims to emphasize the deep connection between dogs and their owners, acknowledging the crucial role dogs play in our daily lives. This campaign, developed in collaboration with advertising agency Leap Group, serves as a testament to the AKC's commitment to celebrating the relationship between canines and their humans.

A Legacy of Advocacy

For over 140 years, the AKC has been the cornerstone of canine advocacy, providing resources and support for dog owners nationwide. The new campaign reflects this dedication by focusing on the myriad of experiences that shape everyday life with dogs. The slogan encapsulates AKC’s mission: supporting dogs and their owners throughout their shared journey isn't merely an aspect of its operations—it's the core of its existence.

Gina DiNardo, the Executive Secretary of the AKC, remarked, "Dogs are an important part of our lives, and every moment with them is worth celebrating and cherishing. With this campaign, we want to highlight the incredible impact dogs have on our lives while showing the world that AKC is committed to ensuring they live their happiest, healthiest lives."

Connecting with New Audiences

The campaign's objective is clear: it seeks to reach a broader audience by reinforcing the organization’s mission and values. AKC aims to attract dog lovers, whether they are seasoned owners or new adopters eager to embark on the journey of dog ownership. By utilizing relatable storytelling and empowering visuals, the campaign seeks to create an emotional resonance with dog lovers across the nation.

Celebrating Shared Moments

Whether it's the excitement of welcoming a playful puppy into a home, enjoying a day at the park, or simply indulging in the tranquil presence of a loyal dog, the AKC’s campaign celebrates cherished moments shared between humans and canines. The initiative will feature a blend of marketing strategies, including advertisements on streaming platforms, social media outreach, and out-of-home placements, to maximize visibility and engagement.

Educating the Community

In addition to honoring the bond between dogs and their owners, this campaign is an opportunity for the AKC to educate audiences about responsible dog ownership. From breed-specific information to training tips and health care, AKC’s commitment to canine welfare extends beyond mere appreciation; it encompasses a thorough understanding of the complexities of dog care. Maintaining the health and well-being of dogs remains a top priority for the organization, which continually provides valuable resources to owners.

Conclusion

The launch of the "Everything We Do, We Do for Dogs" campaign represents a pivotal moment for the American Kennel Club as it reaffirms its commitment to dog lovers and advocates for the well-being of canine companions. As the campaign rolls out, AKC hopes to inspire a culture of responsible dog ownership and celebrate the joy that canines bring into our lives. To explore more about the campaign and the AKC’s ongoing advocacy, visit www.akc.org.

About the American Kennel Club

Founded in 1884, the American Kennel Club oversees over 26,000 annual competitions for purebred and mixed breed dogs across the United States, showcasing its commitment to canine health, responsible ownership, and the sport of purebred dogs. Through its various initiatives and affiliated organizations, the AKC plays a pivotal role in promoting the welfare of dogs while enhancing the experience of dog ownership.