Kento Kaku Named New Ambassador for Philips Electric Shaver
Philips Japan has officially announced actor and producer Kento Kaku as the new ambassador for its electric shaver brand. This decision coincides with the launch of their latest product, the
Philips i9000 Prestige Ultra, which promises an unprecedented shaving experience. The campaign titled "Closer to Your Dreams, With Your Skin" will begin airing in the Kanto region on June 11, 2025.
Signing Kento Kaku
Kento Kaku is celebrated not only for his work as an actor but also as a rising producer. His relentless pursuit of dreams and willingness to take on new challenges resonate deeply with Philips' corporate philosophy, which aims to enhance the overall health and well-being of people through cutting-edge research and innovation. As the world's number one brand in electric shavers, Philips has been serving consumers across 123 countries for over 80 years. The upcoming
Philips i9000 Prestige Ultra model features an industry-leading shaving depth of 0.08mm, promising an exceptional shaving experience that stands out among electric shavers.
The main message of the new campaign, “Closer to Your Dreams, With Your Skin,” signifies Kaku’s journey of authenticity, encouraging everyone to pursue their dreams with determination.
Highlights of the New TV Commercial
The advertisement, which includes both 15 and 30-second versions, portrays Kaku's dedication to self-improvement and evolution. The visual storytelling connects Kaku’s voice-over, which begins with an introspective tone, to Philips' commitment to innovation. Notable lines, such as "This skin will surely take me to the next version of myself," beautifully tie into the brand message.
This latest offering from Philips showcases not just the impressive depth of shave with the 0.08mm feature but also emphasizes skin comfort and versatility, thanks to the 360-D flex head that adapts seamlessly to the distinct contours of the face. The ad concludes with a powerful call-to-action, encouraging viewers to be “bolder” and strive for greater heights, reinforcing the product's mission to bring dreams closer through superior personal care.
Commercial Overview
- - Title: “Closer to Your Dreams, With Your Skin”
- - Launch Date: June 11, 2025
- - Broadcast Area: Kanto Region (TV airing will include the 15-second version only)
- - YouTube Links: 15-second version here, 30-second version here
About Kento Kaku
Kento Kaku was born on July 3, 1989, and made his acting debut in the 2007 film “Kamishiba Monogatari.” His recent works include the film “Today’s a Good Day for Leaping,” and the hit drama “Hanzawa Naoki.” Kaku has made a name for himself by not only performing but also producing. In his latest Netflix series, “House of Ninjas,” he served as the original creator, lead actor, and producer while establishing his own production company, SIGNAL181.
More about Philips Japan
Founded in 1953, Philips Japan has been a leading company in health technology, aiming to improve quality of life through innovative solutions. Their diverse portfolio includes areas like diagnostic imaging, patient monitoring, and personal health products like electric shavers and toothbrushes. With a workforce of about 2,000 across 70 locations, Philips continues to push boundaries in addressing health and wellness challenges in Japan’s aging population.
Conclusion
With Kento Kaku stepping into the spotlight as Philips' new ambassador, the brand aims to inspire individuals to pursue their dreams while pushing the limits of innovation in personal grooming technology.