Ureru Net Advertising Group Achieves Great Place to Work Certification!

Ureru Net Advertising Group Achieves Great Place to Work Certification

Ureru Net Advertising Group, a prominent name in online advertising, has recently been recognized as a "Great Place to Work" by the Great Place to Work® Institute Japan for the year 2026. This acknowledgment highlights the company's commitment to fostering a workplace where employees feel valued and engaged, marking a significant milestone in its journey toward becoming a leading growth company in Japan.

The Significance of Workplace Engagement

The essence of Ureru's success lies in its holistic approach to employee welfare. The company opts for a "human capital-driven" growth model, emphasizing investment in its people over mere technological enhancements. Since its inception, Ureru has strived to balance revenue growth with employee satisfaction, pursuing a dual focus that is increasingly seen as vital in today’s competitive business landscape.

The Great Place to Work® certification is not just a badge of honor; it serves as a testament to the company's robust organizational and human resources capabilities. With renowned firms like Google, Salesforce, and Adobe, GPTW has established itself as a global standard for workplace evaluation. Attaining this recognition can significantly impact a company’s trajectory, often leading to initial public offerings (IPOs), mergers and acquisitions (M&A), and international expansion.

Ureru views this certification as a foundational step, with an unwavering commitment to develop into a company that epitomizes a great workplace in Japan.

Strategic Focus Moving Forward

As Ureru continues its growth journey, the company has identified several key areas of focus:

1. Enhancement of AI and Data Utilization: Streamlining business processes and promoting operational reforms aims to maximize productivity and creativity.
2. Aggressive Investment in New Ventures: Ongoing investments in areas that directly contribute to long-term corporate value are a priority.
3. Recruitment of Top Talent: Strengthening recruitment, retention, and development efforts rooted in the company culture.

Ureru firmly believes that people are its most valuable asset. This principle drives the company to further amplify investments that correlate directly with increasing corporate value.

Understanding GPTW

The Great Place to Work initiative engages in research and analysis concerning workplace satisfaction, recognizing organizations worldwide that meet specific standards. The GPTW ranking, released annually in January by FORTUNE magazine in the U.S., is regarded as an indicator of a prestigious company. In Japan, the GPTW operates under the auspices of the Great Place to Work® Institute through a licensed operation by Great Place to Work® Japan.

Methodology of the GPTW Survey

The "Great Place to Work" evaluation consists of two main components:

- Employee Surveys: These include a combination of multiple-choice questions, open-ended questions, and demographic queries, allowing employees to respond anonymously.
- Company Surveys: These surveys solicit basic organizational data and inquiries about the company culture, policies, and human resources initiatives.

The collective results from both surveys are evaluated based on GPTW’s standards to designate "certified" organizations.

Commitment to Sustainable Growth

Through ongoing diversification and improvement of service convenience, Ureru is dedicated to sustaining its aim of being recognized as a "Great Place to Work." The group strives to contribute positively to society while pursuing various initiatives to achieve continuous growth and development.